Working in PPC is all about making the most of what you have. Whether it’s maximizing clicks on a budget, meeting (and surpassing) your Cost per Conversion goals, or just massaging your keyword bids to find the optimal position for your ads, efficiency is what it’s all about. This is doubly so for a small account, where every last cent matters. Sure, the stakes may be lower … [Read more...] about Maximize Efficiency With Dayparting in Small Accounts
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Introduction to China’s Largest Search Engine: Baidu
Why Consider Using Baidu? Baidu is by far the most-used search engine in China and is ranked #5 in the world for traffic according to Alexa. Baidu states that over 90% of China’s Internet users use Baidu search and that there are hundreds of millions of searches performed each day. Research firm iResearch reports that Baidu has 78% of the search market in China, while Google … [Read more...] about Introduction to China’s Largest Search Engine: Baidu
Calculating Adjusted ROAS to Measure Account Performance
As sad as it may be to whomever Google’s version of Thomas Jefferson is, all leads are not created equal. Account-wide CPL goals are a great way to measure overall performance, but true profitability for lead generation relies on back-end data. Only through detailed analysis over an entire sales cycle can you really get a good grip on PPC’s effects. Lead generation doesn’t … [Read more...] about Calculating Adjusted ROAS to Measure Account Performance
5 Ways adCenter beats AdWords
Microsoft adCenter is often dismissed in PPC circles as a much more cumbersome, AdWords lite. However, we’re here today to dispel some myths! While adCenter certainly used to be painfully slow to use, the latest iteration of the interface is a million times faster and more pleasurable to navigate. Sure, there are a few ways it still lags behind AdWords (which we’ll come onto in … [Read more...] about 5 Ways adCenter beats AdWords
PPC Myth Busters- Webinar!
The purpose of August's webinar is to set the record straight. There are a lot of myths in PPC. These come about from someone finding a specific strategy worked for their specific account and writing a blog article about it, from Google deciding something is a great idea and spreading it to the masses, or just from misconceptions about stuff that we’ve never even actually … [Read more...] about PPC Myth Busters- Webinar!
Benefits of a Paid Search Audit- Webinar Recording
We had a great session yesterday with Sam Owen walking us through best practice and strategy for auditing your paid search accounts. From prioritizing when you should be auditing your accounts to what you should be looking at during the actual audit, everyone walked away with a full action list of what to do as soon as they got back to their account! If you missed the webinar, … [Read more...] about Benefits of a Paid Search Audit- Webinar Recording
Conversion Rate Optimization For PPC: Mo’ Money, Less Problems
This Whaddya'know Wednesday, Amanda West-Bookwalter takes you on a step by step guide through optimizing your PPC account's conversion rate. Through website design best practices, usability testing, showing you how to set up Google Analytics conversion funnels, and how to properly ad test for CRO--this vlog has got it all. Did I mention laser … [Read more...] about Conversion Rate Optimization For PPC: Mo’ Money, Less Problems
Suspended Motion: How to Get Your PPC Account Reactivated
It happens. It’s terrible (every time). You followed all the guidelines or rules for the search engine in question, yet somehow…you’ve been suspended. I’ll tell you flat out that my initial reaction anytime I’ve been first-hand involved in an account suspension is to throw up my hands and attempt not to scream. I’ll also tell you that reaction gets me nowhere. So what can you … [Read more...] about Suspended Motion: How to Get Your PPC Account Reactivated
Are PPC Ads Beating Organic Listings for Clicks?
You've heard it before- "I never click sponsored ads." I'll admit I was an anti-ad clicker prior to joining the paid search industry as well. So, with the skepticism of the PPC ad, but with the search engines making these paid sections more prominent and more engaging, I'm sure you're curious as to how well paid advertisements are performing in comparison to organic … [Read more...] about Are PPC Ads Beating Organic Listings for Clicks?
Using PPC Desktop Editors To Save Time & Streamline Your Workflow
In the fifth and final post of our automation and timesaving series this month, it’s all about the desktop editors and how they can work to your advantage. As pay-per-click account managers, we’re often pressed for time juggling several campaigns at any given time. Fortunately, the AdWords Editor and adCenter Desktop are here to help, enabling you to make bulk changes much more … [Read more...] about Using PPC Desktop Editors To Save Time & Streamline Your Workflow
Heroview- Common PPC Blunders and Tips to Avoid Them
Welcome to today’s Heroview, everyone! Real-time interviews featuring PPC experts from around the industry! Today, Jeff Ferguson, CEO of consulting group Fang Digital, talked with us about common PPC blunders that may be holding back your campaign. PPC Hero: We’re really excited to have you with us today, Jeff! Thanks for joining PPC Hero! Jeff: My pleasure! We're big fans … [Read more...] about Heroview- Common PPC Blunders and Tips to Avoid Them
Deeper Understanding of CPA Bidding: Best Practices, a Case Study and Breaking It Off
As part of our ongoing series on automation and time-saving, we felt that talking about AdWords’ Cost-Per-Acquisition bidding was a must. Aside from the Display Campaign Optimizer, which is a whole post in and of itself that will happen at some point in the future (though sadly not in this series), CPA bidding is the most automated you can get within all of the different … [Read more...] about Deeper Understanding of CPA Bidding: Best Practices, a Case Study and Breaking It Off
