The Stop Online Piracy Act or SOPA was introduced to the U.S. House on October 26. You’ve probably been following the bill through the news and recent hearings on November 16 and December 15 regarding details to the bill, but if you haven’t, I’d like to give a general overview of what SOPA is, what supporters and opponents of this bill are saying, and how it could potentially … [Read more...] about SOPA: Rogue Websites vs. Censorship
Search Results for: google
Baseball and PPC – Know Your Cleanup Hitter
I love the game of baseball. There’s a reason it’s America’s pastime. It’s the perfect blend of individual effort and teamwork. I only played baseball for a few years but I have so many fond memories of those playing days and even more from my time as a fan since then. My team is the Chicago Cubs. No reasonable person should root for a team that brings him or her so much … [Read more...] about Baseball and PPC – Know Your Cleanup Hitter
Your Competition is Set to Crush You in 2012
Your competition is gearing up to crush you next year. They’ve spent this year learning your tricks, perfecting their own, and are now ready to unleash everything they have on you. That’s because they know what’s at stake. Profits. 2012 is set to be a record year for many businesses that rely on PPC, but there is only so much room at the top. The competition is going to get … [Read more...] about Your Competition is Set to Crush You in 2012
Heroview: PPC for SMBs
Today’s Heroview featured Robert Brady (@robert_brady). Robert is the Director of PPC & Conversion at Trafficado and is a Google AdWords Certified Partner & Microsoft adExcellence member. He has managed PPC for a variety of SMBs including a small grass-fed beef grower in Idaho, sun room installers, and a Washington DC lawyer. PPC Hero: Welcome to today’s Heroview, … [Read more...] about Heroview: PPC for SMBs
Tips For Managing Accounts Simultaneously in AdWords and AdCenter
If you’re managing accounts in multiple search engines, implementing universal changes can be a challenge. Clunky user interfaces, variances in data column names, inconsistent report type availability, all contribute to less than efficient management of otherwise similar information. So, I thought it would be helpful to provide some best practices in managing your PPC campaigns … [Read more...] about Tips For Managing Accounts Simultaneously in AdWords and AdCenter
Making AdWords Work For SMBs With Bid Automation
In this line of work, I’ve talked to many small to mid-sized business owners who are trying to buy into the whole “get seen on the Internet” thing but don’t know exactly how to do it. They’ve set up a Google places page, got a few Yelp reviews, they might have even hired a guy to design their own website and do the SEO for it. Then they find out that SEO takes a little longer … [Read more...] about Making AdWords Work For SMBs With Bid Automation
How to Test Broken Conversion Tracking
The need for conversion tracking in PPC marketing has definitely infiltrated the ‘Land of Best Practices’ and most PPC managers accept it as a factor that can ease the management process by a large degree. But what happens when it goes haywire and breaks…or you suspect it has, at the very least? As with many things in PPC, the trick is to test it and I’m going to give you a … [Read more...] about How to Test Broken Conversion Tracking
Expert Advice and Best Practices for AdWords Dummies
Lately I have been trying to compile the coolest metrics and best practices to look for in your Adwords campaigns. That not only helps me touch base and recall all the best practices but also reminds me to stick to them while refining my failed digital marketing tests, so a word of advice from experts to beginners. Search Marketing campaigns are focused on numbers and stats … [Read more...] about Expert Advice and Best Practices for AdWords Dummies
A Video Tutorial: How To Make Custom Channels In Multi-Channel Funnels
We recently published a guide to Multi-Channel Funnels and told you 5 questions you need to answer about your PPC account with Multi-Channel Funnels. Now, from the same author of these fantastic posts, Bethany Bey, we're providing a video tutorial showing you how to make a custom channel in MCF. Specifically, in this video tutorial Bethany uses the example of creating a custom … [Read more...] about A Video Tutorial: How To Make Custom Channels In Multi-Channel Funnels
5 Questions You Need To Answer About Your PPC Account Using MCF
Multi-channel funnels give PPC managers the opportunity to better understand the role PPC plays in the conversion process. If you haven't started looking into multi-channel reports for your account, it's time to start. Below are 5 questions you need to answer to better understand your pay per click advertising. 1. How much does PPC interact with other marketing channels? Why … [Read more...] about 5 Questions You Need To Answer About Your PPC Account Using MCF
Loosen Things Up In Your PPC Account With A Negative Keyword Audit
Success, in my opinion, has become synonymous with a few core characteristics, such as resiliency and having the ability to think quickly on your feet. As paid search marketers, we are certainly no exception to these principals because we’re constantly testing things that may not work in order to improve our accounts. In this sense, we are resilient to continue trying new … [Read more...] about Loosen Things Up In Your PPC Account With A Negative Keyword Audit
PPC Hero’s Guide to Multi-Channel Funnels for PPC Managers
Multi-Channel Funnels were launched earlier this year and, personally, I think it's the most valuable tool Google has released since I started workingin PPC. Before multi-channel funnels, showing clients the true value of PPC advertising was nearly impossible. Now, MCF allows PPC managers to see all how all the pieces of online marketing channels work together to create a … [Read more...] about PPC Hero’s Guide to Multi-Channel Funnels for PPC Managers
