We announced Hero Conf and our awesome, star-studded speaker lineup!
Total blog visitors increased 49%, year over year.
Total unique visitors increased 33% year over year.
Total pageviews increased 66% year over year.
I’m extraordinarily proud of our team – they’ve put in a lot of hard work and effort, and it clearly paid off! Big thanks to Rob Boyd, our Account Supervisor, for leading our paid search team, and to Bethany Bey, our Blog Manager. Not only did she lead our blogging efforts, she single-handedly generated 6% of our total pageviews last year!
2012 is already off to a great start! We’ve already landed a new client, and it’s only the third business day of the year! So, I guess we’re really not starting “fresh,” it’s just business as usual here. 🙂 Now, a quick recap of the blog highlights from December and what’s on deck for January!
The most popular December article was written by Jeff Allen, with 4 PPC Mistakes that Kill Your Career generating 958 pageviews. Another one from Jeff that I think is one of the best blog posts of the year is Better PPC Results Start with “Yes”. Just replace “PPC” with anything else in your life, and you’ve got a great recipe for success! Must be that Utah influence that keeps him cranking out such good articles!
The third (more below on the second most popular article) most popular December article, with 587 pageviews, was 7 Tips for PPC On A Budget by PPC Hero Ally Mike Williams. Mike put together a great blog post with tips that can help you stretch your small-budget accounts, such as choosing a niche and traveling down the long tail.
UPCOMING IN JANUARY
This month, we’ll write a blog series on Ad Testing, which should start next week. The series will cover everything from best practices to ad testing strategies, and I’m personally looking forward to seeing what the team produces on this blog series. We’ll also continue our “Ultimate Guide” series with a new guide at the end of January covering URL tracking.
Hanapin’s second webinar, Budget and Bidding for Successful ROAS, was a great success this last December. January’s webinar will be an excellent one that you won’t want to miss. Jeff will present “When and How to Increase PPC Budgets.” Discover three tricks for ensuring increased revenue and profits, learn what reports to show your clients to justify increased budget – saving their time and yours – and get tips for effectively selling to a client! Register here to join us for this incredible webinar on Monday, January 23 from 3-4 pm EST.
Over the past couple months, I hoped you’ve noticed the movie poster adaptations promoting Hero Conf. Our illustrator, Jeremiah Murphy, has done a great job of revising blockbuster movie posters with PPC Hero as the star to let everyone know about our first paid search conference!
In November, Marty McFly stepped aside for PPC Hero in PPC Is The Future, and in December, PPC Hero and friends went searching for conversions in O Conversions, Where Art Thou?
The conference itself has picked up quite a bit of momentum since we announced it in October. We have a fantastic line-up of speakers, including two newly confirmed speakers: Elizabeth Burkholder, Agency Lead at Google, and our own Jeff Allen, Account Executive at Hanapin Marketing. The current speaker list includes:
Founder and President of Page Zero, a full-service marketing agency.
Follow on Twitter @andrew_goodman
Founder of Certified Knowledge, an online paid search training and toolset provider.
Follow on Twitter @bgtheory
Spearheads the Paid Search division at Seer Interactive
Follow on Twitter @CrystalA
Agency Lead at Google
Director of Search Marketing at Portent Interactive
Account Executive at Hanapin Marketing, PPC Hero blog author
Follow on Twitter @jeffallenUT
Vice President of Clix Marketing, Author of Pay-Per-Click Search Engine Marketing: An Hour a Day
Follow on Twitter @JoeKerschbaum
Director of Client Services at Clix Marketing
Follow on Twitter @John_A_Lee
CEO and Founder of aimClear
Follow on Twitter @aimclear
Senior PPC Specialist at Exclusive Concepts, Founder of PPC Chat
Follow on Twitter @Matt_Umbro
Matt Van Wagner
President and Founder of Find Me Faster
Follow on Twitter @mvanwagner
Search Marketing Manager at Fluency Media
Follow on Twitter @Mel66
Paid Search Operations Manager at Overstock.com
Director of PPC & Conversion at Trafficado, Author of the blog Righteous Marketing
Follow on Twitter @robert_brady
Online Marketing Manager at BuildASign.com, Author of the blog PPC Without Pity
Follow on Twitter @slivengood
Hero Conf is a break from the “normal” search conference. It’s in the Midwest, where everyone can easily travel to in less than half a day and overnight accommodations won’t cost you as much as the conference registration!
The content is also 100% paid search – every single panel, every single speaker, and every single activity we have planned revolves around PPC! No need to sit through non-PPC tracks; you can focus solely on PPC! This conference has an extended agenda that is jam-packed from start to finish (starting Sunday night with a welcome reception and ending with a lunch on Tuesday for those attending Day 2) with exclusive content from agency pros, in-house specialists, software companies, and even Google!
It’s also an intimate conference – the ratio of speakers to attendees will be 5:1 – which is one of the smallest I personally know of and it allows you to really learn from and network with everyone on a much deeper level. This small ratio increases the chances that you’ll come away with some great tactics and strategies that will accelerate the performance of your paid search account!
Hero Conf will take place on April 16-17 in Indianapolis. Through February 3, take advantage of our discounted pricing! Day 1 is $450 (discounted by more than 50%), Day 2 is $1200 (discounted by nearly 30%), and both days are $1320 (discounted by nearly 40%). Register here: http://www.heroconf.com/pages/Register.html.