Last week I wrote an article about an account that we inherited that had been constructed and managed poorly. One of the strategies I called into question was separating keyword match types into unique ad groups within Google AdWords. However, we had quite a few comments from our readers stating that this is a strategy that they employ frequently with great results. This is … [Read more...] about Two Match Type Strategies That Can Enhance Your PPC Performance
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A Poor PPC Account Structure Will Make Your Campaign Suffer
We frequently discuss PPC account structure and with good reason: your account structure can greatly affect the performance of your campaign. Honestly, I believe that account structure is one of the most important (if not the most important) elements of your PPC campaign. Recently, we acquired a new client who had been using another firm to manage their PPC. Our client hired … [Read more...] about A Poor PPC Account Structure Will Make Your Campaign Suffer
PPC Hero Sightings Around the Blogosphere: Check Out Our Recent Guest Appearances
The elusive PPC Hero has been spotted in several places around the blogosphere here lately. Suprisingly, he always dons a different disguise, looking eerily like Joe, Amber or myself. Odd... Regardless, the content is still great and is chocked full of PPC goodies for your consumption! Post Click Marketing Joe wrote an article for the Post Click Marketing blog that details … [Read more...] about PPC Hero Sightings Around the Blogosphere: Check Out Our Recent Guest Appearances
PPC Hero Readers Can Get a Great Deal on PPC Summit
Pay Per Click Summit has a special deal for PPC Hero readers! The PPC Summit folks would like to offer PPC Hero readers a 10% discount plus $200 off the registration fee if you act before the early bird cut-off date of Sept. 2. If you're thinking of attending... this isn't a bad deal. Here are the details: Pay Per Click (PPC) Summit LA (Sept. 25-26) Discover The 10 … [Read more...] about PPC Hero Readers Can Get a Great Deal on PPC Summit
PPC News Roundup for August 13, 2008
Does your PPC campaign have seasonal highs and lows? Do you wonder how to optimize for these peaks and valleys? If so, the folks over at Pay Per Click Journal have some advice on preparing for seasonal highs and lows. Certainly, if you see your campaign having a peak Christmas season or something of this nature, this blog post will help you optimize your budget … [Read more...] about PPC News Roundup for August 13, 2008
Hey Sexy Lady, Come Check Out My Pet Photo Book
I frequently run the search query report in Google AdWords. I love this report because it gives you actual search queries that real users type in to get your ad. It's also a great way to see just how broad, broad match is. If you've heard about Google's expanded broad match, you will realize that Google will show your ads for keywords that aren't as relevant or targeted as … [Read more...] about Hey Sexy Lady, Come Check Out My Pet Photo Book
Avoid the AdWords Quality Score Slap: How to Make Common Changes to Your Account Without Damaging Your Quality Score
This week we've been dissecting the Google AdWords Quality Score. Each day we have been pulling back the layers of the ever-expanding Quality Score. Hopefully, all of the information we've been providing has been helpful and will allow you enhance your campaign's performance. However, be cautious because as you optimize your account in order to improve your AdWords Quality … [Read more...] about Avoid the AdWords Quality Score Slap: How to Make Common Changes to Your Account Without Damaging Your Quality Score
PPC News Roundup for August 6, 2008
We all know the pains associated with broad match keywords that may have no relation to what you are actually targeting in your PPC campaigns. The folks over at PPC-Advice.com offer up some useful strategies to counter this issue. We typically employ negative keywords as the weapon against these broad match keywords. This post outlines what negative keywords are useful and what … [Read more...] about PPC News Roundup for August 6, 2008
How to Determine if Your Landing Page is Hurting Your AdWords Qualty Score
Almost every aspect of your Google AdWords account has an effect on your Quality Score and this week we are dissecting the minute details of the Quality Score. In order to optimize your campaign as much as possible, every element has to be firing on all cylinders. You can't let any one piece slow you down. One aspect of the Quality Score that may not get much attention but it's … [Read more...] about How to Determine if Your Landing Page is Hurting Your AdWords Qualty Score
Our Greatest Hits for July!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from July. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! We've discussed custom URL tagging for use with Google Analytics several times on PPC Hero. But this was … [Read more...] about Our Greatest Hits for July!
How To Grow Your PPC Campaign Organically
PPC management can move at break-neck speed. A PPC campaign can see immediate results, and you can manage your campaign at this rate. This is truly remarkable. Never has a marketing tool of this power been unleashed where you can test your messaging, get real user responses, and adjust accordingly in almost real-time. However, I've learned with some campaigns that I need to … [Read more...] about How To Grow Your PPC Campaign Organically
PPC News Roundup for July 30, 2008
Ever consider venturing away from the main PPC search engines - Google, Yahoo, and MSN? Perhaps you've been intrigued with the re-branding and launch of Ask.com, formerly AskJeeves.com. Could this help drive the niche traffic you're looking for? Perhaps not says George Kepnick over at PPC blog. George gives his firsthand experience with their PPC advertising service. Rand at … [Read more...] about PPC News Roundup for July 30, 2008
