What are your thoughts on the new Google Adwords Keyword Tool? Andrew Goodman from Traffick.com finds after much talk from disbelievers that he does think the Google tool provides good information on many different fronts. Get super selling copy writing skills from Marketing With Chris Imamshah. This copy can be used in your PPC ad text and landing pages to help increase … [Read more...] about PPC News Roundup for July 23, 2008
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Are Your Keywords Not Showing Due to “Low Search Volume”?
The other day I had an ad group that hadn't received any impressions, clicks or leads in a month. When I scrolled over the ad diagnostics tool it said: Ad showing? No The keyword phrase you've entered has a low search volume and isn't showing any of your ads. If more users start searching for your keyword, your ad will begin to show. You don't need to do anything. However, … [Read more...] about Are Your Keywords Not Showing Due to “Low Search Volume”?
PPC News Roundup for July 15, 2008
Scott over at Post-Click Marketing Blog frequently conjures very interesting metaphors for search marketing, and I love a good metaphor! In this post, Scott draws comparisons from post-notes and billboard and how they are a reflection of your PPC campaign elements. Ashley over at Online Marketing blog has written a solid article on 5 Tips for Driving Qualified Traffic with … [Read more...] about PPC News Roundup for July 15, 2008
Yahoo Reserve Market Price Killed My Campaign
Back in February, Yahoo announced that they would be instituting a reserve market price for their keywords. Basically, this means they now have minimum bid standards for their keywords. This seems like a reasonable tactic to employ to ensure the quality of advertising within their paid listings. For the most part, this new system hadn't seriously affected our campaigns until … [Read more...] about Yahoo Reserve Market Price Killed My Campaign
PPC News Roundup for July 9, 2008
Looking to be a guest blogger on a popular SEM blog? Look no further! Michael Gray from Graywolf's SEO blog is looking to accept guest posts to his blog. He only has a few requirements; the post must be educational, informative or entertaining and must have correct grammar! Arnold from Search Engine Journal writes about Google's new keyword tool including search volume data … [Read more...] about PPC News Roundup for July 9, 2008
Tell Us Your Best PPC Success Story & Win Great Prizes!
Have a great success story you would like to share with other PPC advertisers? We want to hear it! If your PPC account was once suffering a poor ROI, low click volume or too high a cost-per-lead, etc. but is now performing well, we want to know what you did to get it to perform well and how you did it! We’re collecting entries for the best PPC success story and the winner … [Read more...] about Tell Us Your Best PPC Success Story & Win Great Prizes!
Our Readers Have Spoken! Learn What AdWords Report Was Voted as Your Favorite
A week ago I posted a survey asking all of you what your favorite Google AdWords report was. More importantly, I also asked, "Why?" As promised, today I'm going to share the results of that survey. Favorite AdWords Reports By the Numbers Search Query Performance: 54% Placement Performance: 23% Ad Group Performance: 8% Campaign Performance: 8% Placement/Keyword … [Read more...] about Our Readers Have Spoken! Learn What AdWords Report Was Voted as Your Favorite
PPC News Roundup for July 3, 2008
If you're wanting excellent tips on how to build a profitable PPC campaign, check out David Szetela's new weekly column on SEW called, Profitable PPC. The series will aim to build and optimize successful PPC campaigns from start to finish. Can't wait to read them David! Wondering how you can create a radio ad with success in Adwords? Shoemoney says it's been a great source of … [Read more...] about PPC News Roundup for July 3, 2008
Team Favorites
Welcome to PPC Hero’s Team Favorites! Our mission is to educate and inform our readers on the ever-changing world of Pay-Per-Click management. The posts you see below are our "Greatest Hits" thus far. We love all of our posts equally, but we feel that these special ones are our most helpful, original and thought-provoking. This list will be updated as we continue to top … [Read more...] about Team Favorites
Our Greatest Hits for June!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from June. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Getting a little help with your PPC campaign is never a bad thing: we all get by with a little help from … [Read more...] about Our Greatest Hits for June!
PPC Management Handbooks
Welcome to PPC Hero Handbooks. PPC Handbooks are a way for advertisers to learn more about a niche topic among the PPC world. Currently, we have two very popular handbooks for you to read. One is the Google Quality Score Handbook which talks about do’s and don’ts and best practices to achieve the best Google quality score possible. The other is the Yahoo Panama handbook. It … [Read more...] about PPC Management Handbooks
Reader’s Favorites
Here at PPC Hero, we let our readers decide their favorite articles! That is, we let the pageviews do the talking. Below you will find a list of our most-read blog posts. As our readership grows, the PPC industry changes and the tastes of our readers becomes more refined, we'll keep this list up-to-date. Enjoy! Yahoo Is Going to Automatically Optimize Your PPC Account … [Read more...] about Reader’s Favorites
