Set it and forget it doesn’t work when it comes to ad text. Whether in Google Adwords, Yahoo! Or MSN Adcenter, creating attention getting and effective ad text is critical to the success and growth of your account. Below I’ve listed the top 9 common mistakes advertisers can make when it comes to writing ad text. No call to action: Never leave the customer hanging! Its … [Read more...] about 9 Mistakes When Creating Ad Text
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Diversify Your Campaign and Explore New Search Territory
Giving your AdWords or Yahoo account a jolt is a good start to revitalizing your PPC campaign, but that doesn't have to be your only strategy. I know it's difficult to get out from under the shadow of AdWords but there are other search engines that can generate supplemental traffic and conversions. Diversifying your PPC ad distribution can have very beneficial effects on your … [Read more...] about Diversify Your Campaign and Explore New Search Territory
Need Ideas? Let the Competition Give You a Hand!
Has your creative well run dry? Do you feel like your PPC ads have lost their kick, or their punch? When reviewing your landing pages do you have the urge to try something new, but you're just not certain in which direction to go? Don't worry, everyone gets blocked at times. There is a plethora of ideas waiting to inspire you! You just just need to look in the right place - … [Read more...] about Need Ideas? Let the Competition Give You a Hand!
PPC News Roundup for September 12, 2007
Tiz the Season to Optimize for the Holidays is a great post listing seven ways you can increase traffic and conversions just by focusing on Holiday themes. A few examples are to call out gift card sales and gifts under $25 in your ad text. It also says to decorate your landing pages for a holiday theme. Check keyword research tools for past search terms; these can go back as … [Read more...] about PPC News Roundup for September 12, 2007
Thinking Negatively Can Yield Positive Results – The Impact of Negative Keywords
The third series in our Revitalize your PPC Campaign in 5 Days is using negative keywords to weed out unqualified traffic, control your spend, and only trigger your ads to show towards more qualified traffic. Negative keywords are used to weed out unwanted or irrelevant traffic to your campaign. These are keywords, terms and phrases within your ad group that you don’t … [Read more...] about Thinking Negatively Can Yield Positive Results – The Impact of Negative Keywords
The Secret to Success May Lie in Your Settings
Today's topic: The Secret. Ok, so I'm not going to start rattling off the hidden truths to eternal happiness. But I may just provide a tiny bit of relief for you and your PPC campaigns! In continuation of our goal to "Revitalize Your PPC Campaign in 5 Days," today I'm going to concentrate on account settings. Google AdWords, Yahoo! Search Marketing and MSN adCenter all have … [Read more...] about The Secret to Success May Lie in Your Settings
Un-Clutter & Optimize Your Account with Better Organization
One of the first steps you should take to Revitalize your PPC Campaign is to review your account structure and organization. Better organization within your PPC account not only means you can manage your campaigns and ad groups easier, but delivering more relevant ads to your customers; If you’re serving highly targeted, relevant ads to your audience, your click-through … [Read more...] about Un-Clutter & Optimize Your Account with Better Organization
Keywords Inactive? They Might Be Ahead of Their Time!
Around our office we've been discussing the definitions for various keyword status' within AdWords. We've deciphered three tiers of keyword status: Active and displaying ads Rejected and not displaying ads Active but not displaying ads The first two are not difficult to understand: either your keyword is approved or it isn't. Very simple. It is the third status that can be … [Read more...] about Keywords Inactive? They Might Be Ahead of Their Time!
PPC News Roundup for September 6, 2007
Apparently George Kepnick from Pay-Per-Click Blog.com hates ask.com and finds the traffic "worthless". George writes an interesting blog on his email to ask.com basically demanding a refund for the irrelevant traffic that blew through his budget in a matter of hours. He has the links to prove it! Need serious help writing ad copy? Forget the Google Adwords ad text ideas tool … [Read more...] about PPC News Roundup for September 6, 2007
Breakdown of Top Ad Placement: Before and After
Google's Top Ad Placement formula change took effect last Wednesday. Within 2 days of the shift, I began to read posts like this one where advertisers began calling out negative effects to their AdWords accounts with no hard data to back it up. The entire team here at PPC Hero felt that we needed to analyze our own data before deciding to agree or disagree. To test, I chose … [Read more...] about Breakdown of Top Ad Placement: Before and After
Recommended Posts
Welcome to PPC Hero’s Recommended Posts! Our mission is to educate and inform our readers on the ever-changing world of Pay-Per-Click management. The posts you see below are our "Greatest Hits" thus far. We love all of our posts equally, but we feel that these special ones are our most helpful, original and thought-provoking. This list will be updated as we continue to … [Read more...] about Recommended Posts
PPC News Roundup for August 24, 2007
The content network in Google Adwords is still a mystery for a lot of PPC experts. Seoptimize has written a nice post on 5 common mistakes most people make when it comes to using Adwords content network. However I find it's easy to get confused by reading this post. The first 3 are actual mistakes one can make, the last 2 are definitely "Do's" regarding the use of the content … [Read more...] about PPC News Roundup for August 24, 2007
