Have you been having a rough time tracking your calls that come in from your Google AdWords advertisements? Or have you been able to track the amount of calls that came through the AdWords ad to website path through another source, but it only tracks the amount of calls and not what keyword or ad the call came from? Conversion tracking when someone calls the website … [Read more...] about Google AdWords Introduces Website Call Conversions
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Starting in September Google will Require Close Variant Matching
According to Google, 7% of all search queries contain at least one spelling mistake and, in accordance with the basic principles of probability, the longer a query becomes, the more likely an error becomes. To date, PPC managers have had the option of utilizing the “close variants” matching option. This meant that account managers could choose whether their exact match or … [Read more...] about Starting in September Google will Require Close Variant Matching
Ace the Google AdWords Advanced Display Exam
Last month I gave you some tips and insights to the Google Fundamentals Exam, and as promised I’m back to help with another test: the Google Advanced Display Exam. Whether you’re a first timer, retaking it after a tough first try, or returning now that your 12 month window of freedom has expired, I’ve provided a walk-thru of the themes that will help you ace this test! As … [Read more...] about Ace the Google AdWords Advanced Display Exam
3 Scripts For More Effective Google Shopping Reporting
A few month’s ago I wrote about the power of AdWords scripts reporting. The reporting functionality in scripts allows you to access the API data tables. Not only is reporting faster and more efficient but allows access to additional metrics. Reporting is less technically demanding so even if you don’t have a lot of experience coding, this method is very accessible to … [Read more...] about 3 Scripts For More Effective Google Shopping Reporting
[Webinar Recording] 8 Tips To Optimize Your Google Shopping Campaigns
Google Shopping Campaigns will completely replace Product Listing Ads (PLAs) in August 2014 and you have already prepared for the transition. Your accounts are ready, but are you taking advantage of every opportunity Shopping Campaigns have to offer? Chances are, there's something more you could be doing and more opportunities for optimizations you just might be missing. From … [Read more...] about [Webinar Recording] 8 Tips To Optimize Your Google Shopping Campaigns
My 2014 Google Shopping Wishlist
As I write this post, the quiet inspirational strains of my Spotify Christmas list are wafting through the air. Ok, I'm not ready for that season here, but I thought it would be nice to get my wishlist in extra early this year so there's time to get all of these changes done BEFORE the holiday season (i.e., e-commerce high tide) hits. Last October, in preparation for the … [Read more...] about My 2014 Google Shopping Wishlist
Google Announces New Shipping Configuration Tool for Shopping Campaigns
Google announced yesterday on Inside AdWords that they’ve developed a solution to the common frustration of shipping price inaccuracies between what is displayed on the SERP, versus what is displayed on the final check out screen. Google asserts that their new shipping configuration tool will help advertisers show more accurate total prices to shoppers. Within this tool, … [Read more...] about Google Announces New Shipping Configuration Tool for Shopping Campaigns
8 Tips To Optimize Your Google Shopping Campaigns [New Webinar!]
Google Shopping Campaigns will completely replace Product Listing Ads (PLAs) in August 2014 and you have already prepared for the transition. Your accounts are ready, but are you taking advantage of every opportunity Shopping Campaigns have to offer? Chances are, there's something more you could be doing and more opportunities for optimizations you just might be missing. From … [Read more...] about 8 Tips To Optimize Your Google Shopping Campaigns [New Webinar!]
Google Analytics App Now Available for the iPhone
Are you an iPhone user? Have you ever been stuck on a morning train to work, stuck in an air port, or just did not have access to a computer; but wanted to check-in on your website traffic? Situations likes these just got much easier to handle. Earlier in the week Google launched the Google Analytics app for iPhones, to make it easier for advertisers to look into their website … [Read more...] about Google Analytics App Now Available for the iPhone
Google: Introducing Product Ratings to PLAs
Today Google introduced product ratings on Product Listing Ads. So what exactly does that mean? A 5-star rating system will be implemented, providing a graphical ranking system and review count of your product, on your PLA. Google released the following image of the new feature out in the wild: Google asserts that in their initial rounds of testing, the … [Read more...] about Google: Introducing Product Ratings to PLAs
Google’s Director of Performance Ads Marketing To Be Interviewed On PPCChat
I’m proud to announce that Google AdWords will be joining PPCChat (#PPCChat) this Tuesday, 8/5, at 12 PM EST, for an interview. We will interview Matt Lawson (@onemanisthelaw), Google’s Director of Performance Ads Marketing. Topics discussed will include: The evolution of Google Shopping and image-based advertising What makes AdWords the industry standard New features … [Read more...] about Google’s Director of Performance Ads Marketing To Be Interviewed On PPCChat
Google AdWords Introduces Dynamic Sitelinks
On Thursday, Google announced that dynamic sitelinks are now available for your ads in AdWords. How Do They Work? Dynamic sitelinks will be automatically placed under your regular ad whenever it seems apparent to Google that the user is looking for a specific product or service that your site provides. The examples that Google gives in the article include if a person is … [Read more...] about Google AdWords Introduces Dynamic Sitelinks
