Taming the Beast: Ad Testing for Large Accounts [Webinar]

By Mark Casey | @Mark_Casey | Director of Inbound Marketing at Hanapin Marketing

Ad testing is an ever-changing part of the life of a PPC Hero. For a complex subject like this, there’s always something new to learn, and to explore. It is helpful to know what to look for when comparing one ad directly to another, especially when dealing with larger accounts, and this week’s webinar will discuss just that.

This week, Hanapin’s own Sam Owen joins Brad Geddes in a friendly debate discussing strategies and tactics for large account ad testing. The debate will look at both sides of testing including string test vs. individual ad group testing, segmenting desktop vs. mobile tests and segmenting brand vs. non-brand terms. They’ll go head-to-head on cutting-edge topics like:

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This webinar occurs on Thursday, October 10 at 2:00 pm EDT.