Taming the Beast: Ad Testing for Large Accounts [Webinar]
October 8, 2013
Ad testing is an ever-changing part of the life of a PPC Hero. For a complex subject like this, there’s always something new to learn, and to explore. It is helpful to know what to look for when comparing one ad directly to another, especially when dealing with larger accounts, and this week’s webinar will discuss just that.
This week, Hanapin’s own Sam Owen joins Brad Geddes in a friendly debate discussing strategies and tactics for large account ad testing. The debate will look at both sides of testing including string test vs. individual ad group testing, segmenting desktop vs. mobile tests and segmenting brand vs. non-brand terms. They’ll go head-to-head on cutting-edge topics like:
- How to use brand terms in generic ads
- How to determine statistical significance across so many ad groups
- How large accounts should be treated uniquely
- How to track losers so they aren’t repeated
Space is Limited – Register Today!
This webinar occurs on Thursday, October 10 at 2:00 pm EDT.
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