The Top 25 Most Influential PPC Experts in 2014
July 22, 2014
It’s that time again, PPC Heroes.
As most readers know, every summer we release our list of the Top 25 Most Influential PPC Experts for that year—it’s a nice way to honor some of the hardest workers in our tight-knit community.
This year’s list has already generated far more interest than in previous years. More than three times as many people voted for or nominated their favorite expert this year compared to last year!
Of course, voting is only one part of the complex, mostly boring (but fun for us!) formula that goes into calculating what makes someone truly influential in our industry. We’ll go into significant detail describing how we calculated the rankings below the graphic, but the quick and dirty versions is: We stayed true to the formula from last year, plus added a metric for Social Impact (so we’re measuring more than just follower counts).
We had quite a few movers and shakers from last year! Some very big names are missing from the list, which we’ll explain below, but also we saw lots of shuffling among the entire 25. The competition for being one of the most influential experts in the PPC industry is fierce!
But enough preamble. Let’s get to it, shall we?
The Official Top 25 Most Influential PPC Experts:
Please note: As always, employees of Hanapin Marketing, the creators, owners, and writers of PPC Hero, are not eligible for this list.
The list was created based on our custom “Influence Score” ranking, which takes no fewer than ten different metrics into consideration.
It’s always a close race for who will be at the “top,” but you can see there were incredibly small Influence Score margins throughout the entire list–typically only a few points decide where a particular PPC expert is ranked.
This year, we were exceptionally mindful in limiting the list to purely PPC experts, so while you might notice certain highly influential individuals are not included, even compared to last year, we assure you it’s because we’re keeping it 100% PPC geeks only (and not because we don’t think they’re experts or just plain cool people).
And who knows. Maybe those experts will end up on a different list one day…
Moving on. As mentioned, we stayed pretty close to the methodology used in past years, for obvious reasons. We did tweak a few things, chief among them adding a metric for Social Impact. It’s become clear that fans and followers are not what makes an expert influential. It’s also how those communities interact and react to the expert.
To learn more, read about our methodology below.
All metrics are normalized into a standard scale so that they can be compared and tallied using the same rubric. Some of the measurements we list below sound a little like apples and oranges, but we used a weighting and normalization scheme specifically to ensure that no single thing created a bias for any particular PPC experts.
The metrics we measured can be roughly defined as belonging to four categories:
- Social Influence
Followers, fans, circles, etc.
- Traditional Influence
Speaking engagements, books, blog posts (both frequency and variety of sites), etc.
- Social Impact
Influence measurement using tools like Moz’s awesome Social Authority metric.
- Vote Totals
The votes, nominations and enthusiasm of you, the PPC community!
Let me explain Social Impact a little more. The entire point of it is to discover who is truly influencing their social community, and thereby the digital advertising industry as a whole. Using multifaceted influence trackers like Social Authority by Moz (our favorite), it’s easier than ever to see who is engaging, conversing with, and generating responses from their communities.
We thought it was vital for the Top 25 list to add metrics like these to our overall formula. Followers might be a dime a dozen (sometimes literally), but evoking a response is priceless. Someone who is constantly impacting their followers is an influencer, whether they have 200 followers or 20,000 followers.
There is plenty of room for debate (we have certainly learned that much), but we always do our very best to ensure that the scores are objective and that they rely on actual data, not opinion. The list is crafted from a 1:1 comparison of the numbers in our formula, and nothing more.
We want to hear from you! Love the list? Tell your friends! Hate the list? Tell your friends! But most importantly: Tell us.
Leave a comment below with any questions, kudos, congratulations, complaints or commentary.
Mail us a letter with a picture of your face reacting to the list.
We want to hear it all!
Read More About the Leading PPC Experts:
Expanded Text Ads And Other Bing Ads Editor Updates
Pilot access for Expanded Text Ads is now available to Bing Ads users. Get access to the link and learn about other new features in the latest Bing Ads Editor update.
Keynotes from Bing & Google + the Hero Conf Advanced Track
Where do you go to get the most relevant information in PPC, plus the opportunity to network with the best and brightest the industry has to offer? Why Hero Conf, of course.
3 Questions You Need To Answer Before Beginning Paid Advertising
So you’ve you decided you want to start PPC advertising, but now you are asking, “Where do I start?” We've listed and answered 3 questions you should be asking.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Road Trip - 5 Tips For Creating International Campaigns
International markets can add complexity to any account, but here are a few settings and opportunities to make your global ad strategy stand out in non-US markets.
Discover 3 Levels Of Geo Targeting For Beginners, Intermediates, & Experts
Setting geographic targets is day one. Whether it’s to exclude places you cannot sell or serve or to specifically target your primary customer base, the implementation of geo-targets is on the must-do list.
[New Webinar!] What You Need To Know About New AdWords Features
In this new live webinar, Hanapin Associate Director of Services Jeff Baum and Optmyzr’s CEO Frederick Vallaeys will walk you through the new AdWords tools and show how you can use them to optimize your accounts.
The Social Strategies You Need To Know For App Promotion
Create social strategies to promote app awareness and leverage geographic and demographic data reported by these platforms to refine audiences.
Guide the Industry and Take the 2016 State of PPC Survey!
Each year, Hanapin Marketing manages extensive research into the State of PPC Report, which provides a statistical breakdown of the digital ad industry and guides expectations.
What's In A Name? Building Powerful Product Titles For Ecommerce
Over the years, we've tested a variety of different product title alterations in hopes of finding the perfect title. Did we? Yes, and no. The fact of the matter is, it depends.
What Upgraded Bing URLs Mean For You
Bing is continuing its effort to catch up with Adwords. Upgraded URLs, which isolate tracking parameters from final URLs, are now available to Bing advertisers.
Where Does Your Hero Conf Dollar (or Pound) Go?
5 Common Excel Issues And How To Fix
Excel, while a fabulous tool for PPC, is not without its occasional hang-ups. In this post, we’ll go through some common problems, and how to fix them.
[New Whitepaper!] Guide to Google AdWords: Advanced Edition
In this whitepaper, you will gain a greater understanding of the distinction between e-commerce and lead generation PPC strategies, learn the effective use of Remarketing, how to utilize advanced segmentation for improved targeting, cross-device attribution, and how to use automated rules in your accounts.