Join us April 28-30 | Austin, TX

Learn More
Inheriting account

Ultimate Guide to Inheriting PPC Accounts

Print This Post Print This Post

PPC Account Takeover

Until now, there was no roadmap to help individuals and SEM firms successfully inherit and optimize a pay-per-click (PPC) account. Numerous publications have surfaced about creating PPC campaigns from scratch, but inheriting and enhancing a pre-existing account requires an entirely different skill set.

Optimizing a pre-existing PPC campaign requires a different mode of thought as well. PPC accounts are actually quite fragile, and if you come in and try to fix everything at once, you will be the proverbial raging bull in a china shop, regardless of your best intentions. You need to gain your footing within the account quickly and make methodical changes that will help you make the biggest progress at the fastest pace-while not disrupting, or even hindering, the campaign’s performance.

As a search marketing expert, you need to be able to take a pre-existing PPC account, “stop the bleeding,” and “heal” the account quickly and efficiently-and then take the account to the next level. This document lays out a plan to help you do just that.

About the Author

Bethany Bey

Bethany is a former Account Executive at Hanapin Marketing, a search engine marketing firm focused on generating results through pay-per-click advertising.
Close

Sometimes we all need a little help from a hero, and that's exactly what we offer at PPC Hero. From a simple account audit to full time management, you can hire a hero to work on your accounts!