Pivot tables are the most excellent way to make huge sets of data digestible. Account Manager Sean Quadlin teaches you how to use pivot tables to perform ad reviews, making ad testing a breeze.
We spend a lot of time writing about the do’s, don’ts, and how to’s of PPC but I thought it would be a good opportunity to write about the bigger picture. All marketing plans have to start somewhere and it certainly isn’t without research and loads of planning. This article is aimed at helping you to understand and devise a strategy for your pay per click accounts. Without further adieu let’s begin by discussing the differences in goals, strategy, and tactics.
It’s helpful to know the key differences between Google and Facebook Ads so you can leverage each platform to get the best results for your business.