Using PPC Strategy Roadmaps

By Diane Anselmo | @diane_anselmo | Associate Director of Services at Hanapin Marketing

When a new relationship starts between an agency and a client, there are a myriad of things that need to be assessed by the account manager that all lead to strategy development. At times, it may seem difficult to know where to focus or how initiatives should be prioritized.


As a way to lay out initial account strategy, Hanapin Account Manager’s frequently utilize a 90-day roadmap, which highlights where attention will be during the first 90 days of account management. In this whitepaper, we’ll go through our roadmap process and provide detail about how to use this document as a springboard for productive conversation with the client. We’ve also included an example roadmap for your convenience!


Read more in the full white paper – Using Strategy Roadmaps To Drive A Successful Agency/Client Relationship