[Webinar Recording] 10 Things Every PPC Account Should Have

By Jamie Newton | @jnewton09 | Senior Communications Manager at Hanapin Marketing

Are you just starting out as a PPC Account Manager? Maybe you just need a refresher on things you should be doing? Do you have a clear vision of your goals and all the bells and whistles available, set-up for your account(s)? It’s easy to get wrapped up in big projects in your accounts and forget about the smaller, yet still very important, tasks that keep your account healthy and up to speed. This new webinar will give you tips on building the structure and goals of your account and list out the daily tasks and extra opportunities available to optimize your account and boost performance.

In the recording, experts from AdStage and Hanapin Marketing list out ten things your PPC account should definitely have and discuss their own experiences with the successes and downfalls of each.

You’ll get expert-level tips like:

  • Defining your goals and audience and how to test for success
  • Easy and quick ways to boost CTRs and ROIs
  • How to identify opportunities for optimization and expansion

Here is the webinar recording:

And here is the slide presentation:

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