[Webinar Recording] Eight Things You Didn't Know About PPC & SEO

By Jamie Newton | @jnewton09 | Communications Manager at Hanapin Marketing

PPC advertising (also known as “Paid Search” and “Pay Per Click”) is when an advertiser is charged when a user clicks their ad (versus just showing the ad). SEO (Search Engine Optimization) is about getting a website found and ranking high on search engine results pages. You’re a digital advertiser…you already know this stuff right?

Actually, there’s probably quite a few things you know about each of these mediums, so this webinar doesn’t focus on how to do PPC or SEO, but rather on things that you may not know. Whether you are a beginner or a veteran digital marketer, one of these 8 things just might be the key to help boost performance for your accounts.

In the recording below, Intrapromote and Hanapin experts, Erik Dafforn and Jacob Fairclough, each go through their perspective areas in PPC and SEO and discuss different tips and strategies that you didn’t know about.

You’ll get expert-level PPC tips like:

  • Leveraging SEO to help your PPC
  • How to use CPC and CTR for better SEO
  • Using SEO and PPC to find the best keywords for your account

Get in the know and learn these 8 new things today!

Here is the webinar recording:

And here is the slide presentation:

Eight Things You Didn’t Know About PPC & SEO from Hanapin Marketing