What Did Yahoo Search Marketing Change in Their Updated Terms and Conditions?

Yesterday, Yahoo Search Marketing sent out modified advertiser Terms and Conditions. We have previously discovered some surprising information when Yahoo updated their agreements, so I wanted to find out exactly what had changed.

This time around, Yahoo hasn’t made significant changes that will directly effect your search marketing campaign. Most of the changes in the new version of the Terms and Conditions are related to the dissolution of Overture Services, Inc., which Yahoo! acquired in 2003. Also, section 12 of the agreement was slightly revised due to a change to Yahoo’s international entities.

Basically, the Terms & Conditions were updated to reflect that Overture Services no longer exists, and that advertisers are working directly with Yahoo! Inc.

However, we’ll keep you posted on any additional updates and how they may effect your paid search efforts.