If you are looking for helpful, insightful tips and strategies for your Yahoo! paid search campaign, PPC Hero is here to help. As you can see, we discuss Yahoo! PPC frequently. We are always publishing new, updated articles with tips, advice and strategies to make your Yahoo! Search Marketing campaign a success!
The Issue:
The keyword report from the interface gives you the average CPC, not your max CPC, and the desktop tool doesn’t show you the Key Performance Indicators (KPIs) that you will want to see to base your decisions on, like average position and click-through rate.
A Solution:
I’ve always been a big fan of using excel to help make tasks as “automatic” as possible, so I wanted to share the following process for combining the interface report with the desktop tool to …
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If you are like most pay-per-click managers, your YSM account is probably a cloned export of your Google AdWords account (excluding the content network campaigns of course). Assuming your AdWords account has a strong structure, duplication across search engines is still a good practice. However, with Yahoo’s new features, can take your campaigns to the next level. It is time to revisit your Yahoo campaign structure to get the most out of the network distribution features.
Yahoo’s newly launched (and perhaps overdue) network distribution settings give advertisers greater control over their search campaigns. You now have the option to display ads in only Yahoo! Search, only Yahoo! Search Partners or across the entire Yahoo! Search Network. These expanded distribution options open the door for expanding your Yahoo! account with greater visibility, reporting and control. Network distribution options are now available in every Yahoo! account. It is up to you to take advantage of the new targeting …
I have to say I really love my Yahoo! Rep. He calls me whenever there are new features coming out in Yahoo! And, instead of depending on other bloggers for the info I’m hearing it straight from the horse’s mouth.
There have been some new advances made in the Yahoo Network (finally!) that may help decrease spend on non-converting domains and increase conversions are high converting domains, as well as optimize your bids on the Yahoo network or partner networks.
1. Yahoo …
Yahoo! Just announced yesterday that they will no longer offer the free Yahoo Shopping listings as part of their API services. They are now partnering up with Pricegrabber, an online comparison shopping search engine, to provide your products via Yahoo.
Pricegrabber is a cost-per-click program just like Google, Yahoo and MSN. However instead of creating campaigns, ad groups, keywords and ads you simply upload a feed of all your ecommerce products with their relative information like price, description, shipping …
This information was presented in a webinar by Yahoo last week. I went into it hoping to learn something new but wasn’t expecting to learn something new – but it turned out to be a very insightful webinar full of good stats that you can cater your PPC advertising campaigns to this holiday season.
General Holiday Shopping Stats:
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Match types can be tricky, especially when it comes to adding negative match keywords. Negative match keywords (or keyword exclusions) are a very effective way to reduce the number of unqualified clicks on your ad. But negatives can get confusing, and often times a manager will inadvertently add a negative that prevents a targeted keyword from showing ads. To me, Google keyword match types and negative match is pretty straightforward. My confusion settles in when it comes …
Yahoo! has been making progress in updating their paid search platform. They have recently added some additional reporting functions that give you greater visibility into where you ads are appearing within their partner network. Today, we’ll discuss Yahoo!’s ad scheduling feature and how to best utilize it to enhance your PPC performance.
You may have noticed the relatively new column within your Yahoo! account titled, “Targeting.” Within this column you can adjust your demographic and geographic targeting, as well …
The news hit this morning: Yahoo and Microsoft have officially announced an extensive partnership. We’re not certain what exactly this will mean for your pay-per click campaigns just yet (on a day-to-day basis). However, we would like to provide some resources so that you can learn more about this announcement:
Microsoft-Yahoo partnership resources:
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There is a cool feature in the Yahoo! Search Marketing interface that allows you to separate your search network and content network distribution for any active ad group with only a few steps.
Breaking out your sponsored search tactic from the content network in two separate ad groups helps you manage your bids better since they’re more organized and it allows you to create different ad texts for two different audiences. Some say that people viewing ads on …
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