The Issue:
The keyword report from the interface gives you the average CPC, not your max CPC, and the desktop tool doesn’t show you the Key Performance Indicators (KPIs) that you will want to see to base your decisions on, like average position and click-through rate.
A Solution:
I’ve always been a big fan of using excel to help make tasks as “automatic” as possible, so I wanted to share the following process for combining the interface report with the desktop tool to …











