Archive for the 'Yahoo! Search Marketing' Category

If You Don’t Check Your Yahoo! Minimum Bids Now, You’ll Hate Yourself Later

Posted by John on April 22, 2008

Last Thursday and Friday, Yahoo! Search Marketing rolled out their new pricing structure. The gist of this update is that minimum bid prices will no longer be fixed at $0.10 and will instead be based on quality factors (similar to Google’s Quality Score). From a big picture view, this seems like a logical progression for YSM. However, many advertisers have expressed frustration with this change and its adverse effect on their bid prices. Today …

The Secret of Tracking Yahoo! Keyword Data in Google Analytics

Posted by John on April 3, 2008

Pay-per-click marketing and web analytics – they go together like peas and carrots. Why you ask? Because the reports provided by the PPC search engines aren’t always enough! Services like Google Analytics provide advertisers with a wealth of knowledge for fine-tuning and perfecting their paid-search campaigns. This includes data like bounce rate, time on site or goal funnel visualizations. For advertisers who are using Analytics in tandem with their AdWords PPC account, the process for …

Minimum Bid Prices Changing in Yahoo!

Posted by Joe on February 27, 2008

Today Yahoo Search Marketing announced that your minimum pay-per-click bids are going to be changing. Currently, the minimum bid is $0.10 (ten cents) across the board for every keyword. However, the announcement made today states that minimum bids will no longer be fixed but will vary.  This change will affect only sponsored search keywords; the content network minimum bid will remain as is, at $0.10 (ten cents).

How will your new minimum bid be determined? There are a two main factors …

Yahoo! Turns Conversion Tracking Off If No Conversions in a 45 Day Time Period

Posted by Amber on January 17, 2008

“They’ve never really explained to me why this happens, it just does”, says my Yahoo! rep about my conversion tracking being automatically turned off because I didn’t generate any conversions within a 45 day time frame.

This came up about a month ago when I noticed the conversion column was missing in the Dashboard of my Yahoo! account. I knew I had not only turned on conversion tracking a while ago but you also have to enable it, …

Upload Google Campaigns in Yahoo! in Three Easy Steps

Posted by Amber on January 3, 2008

Have you ever spent hours trying to re-structure your Google campaign to upload into Yahoo!? You download your Google campaign, re-arrange the columns to fit Yahoos! upload structure, only to get errors from Yahoo! saying they can’t determine which is the parent ad group? I’ve encountered this many times, and just recently I found a tool in Yahoo! to help with this problem. It’s the ‘Convert Third Party Campaigns’ tool under the import feature of the Yahoo! …

Getting Certified in Google Adwords, Yahoo! and MSN AdCenter

Posted by Amber on December 27, 2007

The team here at Hanapin Marketing has recently become a certified company in Google Adwords, Yahoo! and MSN AdCenter. In this post I’ve listed the top three search engines and how to become a certified individual or company. I’ve included information such as benefits, costs, how to access the learning materials, tips on taking the exam and requirements to becoming certified.

Why should you or your company become certified? Credibility of course! Being a certified member of the …

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