Archive for the ‘Yahoo! Search Marketing’ Category

If you are like most pay-per-click managers, your YSM account is probably a cloned export of your Google AdWords account (excluding the content network campaigns of course). Assuming your AdWords account has a strong structure, duplication across search engines is still a good practice. However, with Yahoo’s new features, can take your campaigns to the next level. It is time to revisit your Yahoo campaign structure to get the most out of the network distribution features.

Yahoo’s newly launched (and perhaps overdue) network distribution settings give advertisers greater control over their search campaigns. You now have the option to display ads in only Yahoo! Search, only Yahoo! Search Partners or across the entire Yahoo! Search Network. These expanded distribution options open the door for expanding your Yahoo! account with greater visibility, reporting and control. Network distribution options are now available in every Yahoo! account. It is up to you to take advantage of the new targeting possibilities.

I have to say I really love my Yahoo! Rep. He calls me whenever there are new features coming out in Yahoo! And, instead of depending on other bloggers for the info I’m hearing it straight from the horse’s mouth.

There have been some new advances made in the Yahoo Network (finally!) that may help decrease spend on non-converting domains and increase conversions are high converting domains, as well as optimize your bids on the Yahoo network or partner networks.

1. Yahoo launches distribution quality report. This report can be found in the reports tab, at the bottom of the reports list.

The …

There is a cool feature in the Yahoo! Search Marketing interface that allows you to separate your search network and content network distribution for any active ad group with only a few steps.

Breaking out your sponsored search tactic from the content network in two separate ad groups helps you manage your bids better since they’re more organized and it allows you to create different ad texts for two different audiences. Some say that people viewing ads on the content network respond better to promotional-salesy copy over people who perform an actual search.

Here’s how you do it:

On Monday, Yahoo released their new display advertising for small and large businesses. Yahoo’s display advertising program is identical to Google with a few twists.  You can target your display ads geographically, demographically, and within specific content network placements. The funny thing about Yahoo’s new display advertising is that it’s not connected to your Yahoo sponsored search account – mainly because you don’t have to have a Yahoo sponsored search account to advertise via display ads.

It’s easy to track the performance of your display ads to. You can get daily reporting on impressions, clicks, CTR, conversions, spend, etc. You …

There are more than five things you should know about Yahoo’s search marketing platform that can make your life easier. However, I have pulled together a short list that will help you manage your account more efficiently and optimize your account wisely.

Unfortunately, a number of these items are a result of shortcomings within Yahoo’s platform. Let’s face it: their interface isn’t as easy-to-use, transparent, or streamlined as Google Adwords’ interface which leaves them with a serious disadvantage (not to mention Google keeps taking more market share).

However, that doesn’t mean you should completely disregard Yahoo altogether. Your paid search …