Down The Rabbit Hole - Optimizing Programmatic Campaigns
Read on for 8 tips that you can implement when analyzing the performance of your programmatic campaign.
There is a series of fiery hoops that you have to jump through in order to set up invoicing for your Google AdWords. If you work with a client that regularly launches new brands, companies, or new business initiatives, that require separate PPC campaigns, your invoicing headache is probably rather large and severe. There is a way to cure this headache.
The standard procedure for setting up invoicing for a Google AdWords account requires a few steps. Not every client is eligible for invoicing. Google typically considers extending monthly invoicing to advertisers who have a minimum spend during the three most recent consecutive months with AdWords. This minimum monthly spend is approximately $1,500/month. Here is the usual process to initiate invoicing:
This means that each time you launch a new account, you need to run this new account on a credit card for the first 3-4 months (depending on your spend) and then set up invoicing. Sure, this sounds easy enough. But it is a hassle to complete this process every time you want to open a new AdWords account.
However, you don’t have to go through this process if you are launching new PPC accounts that are billable to the same corporate client.
If your company regularly launches new AdWords campaigns, and you want them all to be on invoicing as they launch, here is the solution:
Your monthly AdWords invoice will contain seperate lines for each account with a total for paid advertising spend for each month. Keep in mind, this works only for companies that are launching mutiple AdWords accounts and wants all of them to be on invoicing. If you fit this profile, this solution may save you and your accounting department some time and headache when it comes to invoicing.
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