What Are Your Major Challenges When Inheriting a PPC Account?

We are currently working on a new project and we’d love to get some insight from you! The PPC Hero team is composing a new piece of cornerstone content for the blog. This new publication will discuss inheriting PPC accounts from companies who have been managing their PPC campaign in-house, or using another SEM firm.

We are looking for your answers to these questions:

  • What are the some of the most common mistakes you see when inheriting a pre-existing PPC account? What was the previous PPC manager doing “wrong”?
  • What are some of the best tactics you’ve used to optimize and expand a pre-existing account?
  • Where can you make the biggest progress at the fastest pace?

We’d love to hear from you! You can drop us a line by clicking right here! Thanks!