Why and How You Should Conduct a PPC Account Audit
June 29, 2012
No matter if you are new to the paid search world, or a seasoned pro, all paid search accounts can benefit from an audit. Whether your account is currently a hot mess, or just in need of some fine tuning, our next webinar will help you focus in on the variety of different tools, reports, and actions needed to make those all-important changes. Account Manager Sam Owen will walk you through what to focus on if your account been stuck in a rut lately – perhaps your latest changes haven’t quite led to the results you were expecting. If you’ve been wondering what you need to focus on next, this session will not only go over the benefits of conducting an audit, but also look into the ins and outs of a professional audit and how you can apply them to your own accounts.
What can you expect to get out of this session:
-Learn why you should conduct an audit of your paid search campaigns.
-Get a thorough understanding of the different tools, reports, and actions required to audit an account.
-Advice for improving your cost per lead and maximizing your ROI.
-Tips for auditing Google AdWords and Microsoft adCenter.
Join us on Wednesday, July 25 from 12:00-1:00 EST! Register HERE.
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