There are a lot of myths in PPC. These come about from someone finding a specific strategy worked for their specific account and writing a blog article about it, from Google deciding something is a great idea and spreading it to the masses, or just from misconceptions about stuff that we’ve never even actually tried. August’s webinar will set the record straight! Register here!
We had a great session yesterday with Sam Owen walking us through best practice and strategy for auditing your paid search accounts. From prioritizing when you should be auditing your accounts to what you should be looking at during the …
You’ve heard it before- “I never click sponsored ads.” I’ll admit I was an anti-ad clicker prior to joining the paid search industry as well. So, with the skepticism of the PPC ad, but with the search engines making these …
Welcome to today’s Heroview, everyone! Real-time interviews featuring PPC experts from around the industry! Today, Jeff Ferguson, CEO of consulting group Fang Digital, talked with us about common PPC blunders that may be holding back your campaign. PPC Hero: We’re …
Sadly, sometimes the success of a PPC campaign can boil down to time management. We’ve all been there- so much to do, and no time to do it. If you’re an in-house marketer with PPC responsibilities on top of everything …
Small businesses are sometimes at a disadvantage when it comes to marketing- specifically advertising. But, because PPC doesn’t require a minimum spend, it is a channel that can easily be utilized. That just leaves learning HOW to utilize it properly. …
No matter if you are new to the paid search world, or a seasoned pro, all paid search accounts can benefit from an audit. Whether your account is currently a hot mess, or just in need of some fine tuning, …
We held another successful Heroview yesterday with remarketing expert, John Ellis. John is the CEO at Crescent Interactive, an online marketing firm based in Nashville, TN. We had a great conversation about best practice; see the recap below! PPC Hero: …
A week has passed since we posted our list of Top 25 Most Influential PPC experts, and we wanted to take a moment to thank everyone who has engaged with this post! The general purpose of “best of” lists is …
Thanks to our loyal readers, PPC Hero has been nominated for the MarketingSherpa Readers’ Choice award for Best PPC Blog! We are now a finalist, so please take a moment and vote for us here. Voting ends at midnight on …
