Yahoo! notified advertisers this week of system updates that will be taking place this Friday and Saturday (March 30th and 31st). As is standard practice with system wide updates, the Search Marketing platform will be â€˜frozen’ during the following times:Friday, March 30th from 8 pm Pacific Time to 2 am Pacific TimeSaturday, March 31st from 3 pm Pacific Time to 9 pm Pacific TimeRest assured that come Monday morning, I’ll be perusing my Yahoo! PPC accounts for any cool new changes.
Where there are paid search advertisers with questions, PPC Hero is close at hand with the answer! In this month’s Ask PPC Hero you’ll learn about tailoring messaging in Remarketing campaigns, pausing low QS keywords, and why Mario Lopez is still really, really good looking.