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Yahoo Shuts Down Their Content Network in EuropePosted by Joe on January 14, 2009 in Yahoo! Search Marketing |
Today we received an announcement from Yahoo UK that they will be discontinuing their Content Match product in Europe. If you are running ads within a European-targeted Yahoo account, your campaigns will be effected.
Just for clarity sakes, I will sample directly from the Yahoo notification:
“As a valued client we are writing to give you advance notice of the closure of our Content Match product in Europe.
The decision to close Content Match underlines our commitment to focus on our Sponsored Search and Display business and to simplify our solutions to deliver a high ROI for our advertisers.
Content Match will close on 31 March 2009, after which the product will no longer be supported.
All Advertisers should therefore opt out of the Content Match marketplace by this date.
Your account manager will be happy to assist you.
1. Login to your account.
2. Click on the ‘Administration’ tab.
3. Click on the ‘Edit’ button next to ‘Tactic Settings’
4. Set ‘Content Match Status’ to OFF.
5. Click on the ‘Save Changes’ button.
We aim to work with you to propose alternative products.”
Aside from focusing on sponsored search and display ads, I wonder what the underlying motivation is for Yahoo to make this decision? Honestly, I have never received great results from the US or UK content networks. Is the US content network soon to follow? We’ll keep you posted!
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January 14th, 2009 at 10:08 am
Yup, the clicks will actually stop coming in completely from the 31st onwards, but we have already felt a big slowdown in content clicks… shutting down the network one site at a time I guess.
January 14th, 2009 at 7:19 pm
[...] 31. März 2009 will Yahoo “Content Match” in Europa (also auch Deutschland) einstellen. Content Match ist ein kontextsensitives [...]
January 15th, 2009 at 1:35 am
[...] notizia viene da un blog inglese, Pay per click Hero, che ieri ha pubblicato una nota ricevuta dall’assistenza clienti della società: “As a [...]
January 15th, 2009 at 8:00 am
[...] screwed up their US advertiser terms of service AND gave up on their international contextual ad service, giving Google yet another competitive [...]
January 15th, 2009 at 8:23 am
[...] has announced that it will stop running content matching targeting in the UK by 31st March 2009. The announcement [...]
January 16th, 2009 at 8:39 am
[...] que algunos usuarios de este servicio han recibido un mensaje avisando sobre la finalización el 31 de marzo de 2009 del mismo, que lo [...]
January 17th, 2009 at 3:24 am
[...] sent an email to their advertisers, saying: As a valued client we are writing to give you advance notice of the closure of our Content Match [...]
January 18th, 2009 at 5:28 am
[...] screwed up their US advertiser terms of service AND gave up on their international contextual ad service, giving Google yet another competitive [...]
January 20th, 2009 at 6:07 am
Hola
Just read your blog about Yahoo’s contextual network, are you on Twitter so I can follow you?
Thanks
Simone xx
January 20th, 2009 at 6:18 am
@Simone,
Check us out: http://twitter.com/ppchero
Thanks for commenting!
January 20th, 2009 at 10:40 pm
So was anyone getting a positive ROI off Yahoo content for anything other than low-quality list building? I never tried euro but the US traffic was awful.
January 22nd, 2009 at 7:29 am
I must say that we have never had great results with Yahoo, we do have some rankings on the Yahoo engine, however, conversions are not as good as those who come from Google
Simone
March 17th, 2009 at 1:50 am
[...] Meldung zur Einstellung von Content Match ist zwar schon etwas älter (hier oder hier von Anfang des Jahres), nach längerer Inaktivität hatte ich heute aber zum ersten Mal die [...]