Even though we have been managing accounts within Panama for the last five months, we are still acclimating to Yahoo!’s new interface – as I’m certain most online marketers are still trying to gain their bearings as well. Recently we released our handbook, Welcome to the Panama Jungle: a user’s guide to Yahoo!’s new interface, where we talk about the ins and outs of Panama. However, I’m going to discuss four ways you can easily enhance your performance (that are …
Archive for April, 2007
4 Ways to Enhance Your Performance in Yahoo!’s Panama
April 29th, 2007 | Joe | Yahoo! Search Marketing
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Are Your Google Keywords Actually Active?
I entered some new keywords into my Adwords account and I checked them the next day and found I had received no impressions yet. I scrolled over to the magnifying glass icon (the ad diagnostic tool) next to the actual keyword, and the pop up read: “The keyword phrase you’ve entered has a low search volume and isn’t showing any of your ads. If more users start searching for your keyword, your ad will begin to show. You don’t need …
PPC News Roundup for April 24, 2007
April 24th, 2007 | Amber | PPC News Round Up
- Will the creation of a “White Label” AOL PPC service cause any serious impact to the overall market? This blog post covers some of the possible scenarios.
- Google’s expanded broad match offers an easy way to improve your keyword reach. However, MediaPost’s Search Insider tests show that broad match can
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Setting Up an International Yahoo! PPC Campaign
April 23rd, 2007 | John | Yahoo! Search Marketing
The advent of Yahoo!’s new Panama interface has been a great improvement over its predecessor. However, one piece Yahoo! chose not to include was access to their international network via a single account (much like Google does). As such, we advertisers must then seek out these foreign Yahoo! search engines and progress from there. A few days ago, after considerable research and consternation, I set up an account with Yahoo! UK for one of my clients.
The client in question already …
PPC News Roundup for April 20, 2007
April 20th, 2007 | Amber | PPC News Round Up
- While we have yet to test out Google’s Website Optimizer in-house, it is great to see other advertisers’ test results. This basic test showed that by increasing relevant text on the landing page, the conversion rate increased by over 20%!
- Despite each company claiming not to be in competition with each other, PayPal raises the stakes against Google Checkout once again. PayPal has joined forces with Yahoo! to place icons with paid search listings.
- Industry analysts
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MSN adCenter Beta Quandary
April 20th, 2007 | John | Microsoft adCenter
A few weeks back, one of my MSN accounts was accepted into the new adCenter content network beta test. This particular client does exceptionally well with Content Match in Google, so my basic assumption was that I would see at least some improvement in MSN. Despite the addition of their content network, I have not seen any progress in this account.
The changes that MSN has made to the actual adCenter interface are excellent with this beta test. But optimized …
Yellow Fever in Adwords
April 20th, 2007 | Joe | Google AdWords
Over at SERoundtable there has been a discussion regarding the new yellow background for advertisements within AdWords. Not only has the color been changed, but the configuration of the ads has been altered so that users have to click directly on each ad, rather than anywhere within the ad block display. These changes were launched on April 6.
Has the new yellow background, or new configuration, been hindering click-through-rates or overall click traffic? I ran a …
5 Steps to Exceeding Your Clients Expectations
April 18th, 2007 | Amber | Basic PPC Strategies
Tons of information has been posted on how to increase your CTRs or conversion rates or how to improve your ad text and quality scores. I would like to share how I was able to increase my overall account status from under-performing to over-performing. See if my plan of action could possibly help you. It was successful for me.
* The goal: to reach 15,284 clicks with a CPC of $0.22 for the month. Then I would have to stay within …
PPC News Roundup for April 17, 2007
April 17th, 2007 | Amber | PPC News Round Up
- Has your performance dropped on MSN significantly within the past 24 hours? Check our Webmaster World for any developments (we haven’t noticed any decrease in performance yet).
- Brad Geddes at ewhisper.net talks about strategies to lower your minimum bids
- This blogger noticed a single advertiser hogging up to four paid search ads in the Google SERPs. All of the ads were aimed at the same destination URL with the same product listings, etc. How did this
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Answering a Few Questions for SEOmoz Rebecca
April 17th, 2007 | Joe | Basic PPC Strategies
Upon her return from SES, Rebecca of SEOmoz published a blow-by-blow re-cap of her experience. Sounds like she had a great time! I need to get to SES next year. However, I am not posting to lament my absence from this year’s conference but rather to answer a few questions she poses, and comment on a few nuggets of truth she took away from the PPC session she attended.
What Rebecca Learned:
* According to Joshua Stylman from Reprise
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