This post discusses the new ad type for LinkedIn, Conversation Ads! It also includes a brief update on early test results from testing this...

If you want to get more bang for your buck from Facebook ads, it is time to switch to video. Facebook video ads can drive more clicks and leads.

Test the impact of engagement on conversions. This framework aims to break the data silos, help to analyze cross-platform engagement and cross-device tracking.

This post breaks down one digital marketer's LinkedIn InMail ad test and the resulting insights.

In this post, we will review four tips to maximize the efficiency of your Facebook Catalog Sales campaigns.

This blog will cover some of the best places across the internet to find the brightest minds and most up-to-date news of the PPC industry.

TikTok is the newest and one of the most popular social platforms right now, especially with many people having extra time, and are looking to be entertained.