One strategists looks to industrial designer Dieter Rams and his 10 principles of good design and applies 4 principles to PPC campaign builds.

This post discusses targeting ideas for different stages of a marketing funnel on LinkedIn Ads platform.

In this monthly post, we bring you the latest news and changes from all of the major ad platforms: Google, Microsoft, Facebook, Youtube, LinkedIn, and more.

One Paid Social Strategist covers how to integrate a LinkedIn Ads account with the Hubspot CRM and all of the benefits that come with the integration.

One Sr. Paid Social Strategist outlines his favorite new LinkedIn Ads features, from reporting features to a new ad type, and explores use cases for each.

COVID-19 and the resulting economic changes have left a mark on the paid media industry. We surveyed paid media experts across the globe, see the results.

Linkedin tries to match the right audience based on the attributes entered but the algorithm sometimes fails. Here's a tested approach that works.