In the age of social media, internet users are shifting their attention to messengers. This provides a new horizon for ads targeting customers directly.

Facebook doesn’t give you the option to directly target the fans of any specific page, but that doesn’t mean you can’t target a competitor.

Instagram is one of the best networks to run ads on with over a billion users. To get results, simply creating an ad and generating cold traffic won’t do.

One paid social expert tested product review imagery in her Facebook Ads. The results were promising - check out her case study to learn how she ran the test.

No one is really looking forward to seeing another ad. Overcome banner blindness with Bahador's top tips for creating attention-grabbing social media ads.

One paid media strategist discusses her LinkedIn targeting test within Microsoft Ads and the results from targeting companies specifically.

One strategists looks to industrial designer Dieter Rams and his 10 principles of good design and applies 4 principles to PPC campaign builds.