Learn how to set up Formula columns within the DoubleClick Search interface to streamline PPC reporting and optimization.

Explore 3 easy to learn Excel formulas that can help automate almost any PPC report and start implementing them into your daily routine immediately.

In this article we’ll go in depth from start to finish covering the concepts and methods step by step. By the end you’ll be able to automate any of your own personal models and scale your analysis.

Explore landing page elements that lead to an optimized post-click experience and start improving conversion rates!

Explore how Orbiter data visualizations combines the most vital measurements of your AdWords health and efficiency into easily-digestible, interactive overviews.

How to edit Supermetrics queries to unlock new functionality and save time. Two use-cases explained.

This in-depth guide to pay-per-click (PPC) marketing covers the complete PPC scope. From settings to remarketing, this guide is packed with actionable information.