In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested,...

By thinking outside of the box, you’ll be able to not only embrace these new options from Google in a cool way but continue pushing your accounts forward.

Search ads within Microsoft Ads can automatically be placed on the Audience Network. Find out if yours are showing and the steps you need to take to remove it if desired.

In this article, you will learn the most effective way to exclude mobile apps and potential challenges in the process. Additionally, I'll outline the potential impact of mobile app traffic on performance.

Amazon is continually showing that it is the only company that will consistently compete with Google and Facebook, and is already becoming a leading DSP. 41% of advertisers are using Amazon DSP, outperforming all its competitors including Google & The Trade Desk. What does that...

Google remarketing strategies can help reel back in previously lost conversions. Learn which strategies work and apply them in your campaigns today!

Topics are something that often seem to escape the hype of things like in-market audiences, custom audiences, and whatever the next big thing Google rolls out. While they do have their limitations, when used properly they can be a powerful tool in finding out what...