Advertising on a new platform can be intimidating. This guide walks through a step-by-step process of how to create campaigns in Google Campaign Manager....

Most of us use auto-tagging, but don't know how it works. What does auto-tagging do and why is it important in your Google Ads account?

In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are worried about.

By thinking outside of the box, you’ll be able to not only embrace these new options from Google in a cool way but continue pushing your accounts forward.

Search ads within Microsoft Ads can automatically be placed on the Audience Network. Find out if yours are showing and the steps you need to take to remove it if desired.

In this article, you will learn the most effective way to exclude mobile apps and potential challenges in the process. Additionally, I'll outline the potential impact of mobile app traffic on performance.

Amazon is continually showing that it is the only company that will consistently compete with Google and Facebook, and is already becoming a leading DSP. 41% of advertisers are using Amazon DSP, outperforming all its competitors including Google & The Trade Desk. What does that...