Microsoft Advertising has given its users access to high-quality images with their new Shuttershock partnership. Here’s how you can make the most of it.

Discovery Ads are a new opportunity to reach users in three different channels: Youtube, Gmail, and the Discover Feed. Here are early results for one brand.

In this post, we dive into the latest version of Google Ads' Reach Planner as if we had never used it before and were creating a brand new media plan.

Understand the importance of being diligent on display campaign auditing to reduce wasted spend, gather quality data, and narrow down your target audiences.

Looking for a way to drive customers through the front door? This overview includes the requirements needed to run these campaigns and how to set it up.

Digital Marketing is ever-changing. New platforms, networks, and services pop up every month. Keep up-to-date with PPC Hero.

Connecting your Google Ads and Google Analytics accounts is not required, but there are several reasons why you should consider linking them today.