Understand the importance of being diligent on display campaign auditing to reduce wasted spend, gather quality data, and narrow down your target audiences.

Looking for a way to drive customers through the front door? This overview includes the requirements needed to run these campaigns and how to set it up.

Digital Marketing is ever-changing. New platforms, networks, and services pop up every month. Keep up-to-date with PPC Hero.

Connecting your Google Ads and Google Analytics accounts is not required, but there are several reasons why you should consider linking them today.

Time is tight, clients need our attention and performance still needs to happen. We have compiled a few tips to help streamline your DV360 campaigns.

In this monthly post, we bring you the latest from all of the major platforms.

In this post, we will discuss at which point new paid search campaigns should be created and the process behind it. This is from my time as an account manager and may vary by account vertical, platform, and network.