The realization that straight A/B ad testing is dying, is true, but we can easily find a new solution using the AI insights to...

Google announced on June 27, 2018 that it is rebranding its advertising suite of products, consolidating some services and revising others.

Collaborating with your client’s sales team can provide a treasure trove of insights. Explore how PPC tactics are utilized to help shorten the sales cycle and improve close rates!

Rachel Goodman, Staff Attorney at the ACLU Racial Justice Program, answers our questions about the intersection of civil rights law and digital marketing.

In preparation for our upcoming Hero Conf Austin 2018, here is a list of ways I ensure I'm getting the most out of the professional events I attend.

We are all just out in the PPC World trying to be the best we can be. Here are five things you can do today to be better PPC Heroes tomorrow.

Explore what General Data Protection Regulation (GDPR) is and how it may impact online advertising.