5 Tips for Marketers: Write Simple, Persuasive Messages Your Audience Will ...
This post gives 5 tips on how to simplify your writing so you can easily persuade your boss or client and ensure your messages...
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Category: Opinion
Scalable Analytics Team Structures: Centralized vs Decentralized
The structure of your analytics team should be scalable. This blog defines centralized and decentralized analytics teams and looks at the pros/cons of each.
What Nonprofits Taught Me About Social Media Marketing (and how it applies ...
The coronavirus has caused either a spike or downfall for companies across the world. Here are 6 strategies on how to use social media marketing during a crisis.
ROAS vs. ROMI: Analyzing Your Digital Strategy
ROAS and ROMI are both valuable metrics, but which one should you focus on in your account?
Methods for PPC Success in Times of Uncertainty
This blog covers methods to aid digital advertisers as they navigate through this period of uncertainty so they are prepared once the industry normalizes.
B2B Paid Strategy: In It for the Long Run
Taking time to layout a year-long digital strategy for a B2B client paid off exceedingly well. See the process and break down of what we did by each platform.
Images Are Going To Infiltrate Google Search - And Other Hot Takes For 2020...
In this video, Hanapin’s Mary Hartman and Dan Rocklin discuss what they're excited for in 2020, their resolutions, and their hot takes on overrated strategies.