ROAS vs. ROMI: Analyzing Your Digital Strategy
ROAS and ROMI are both valuable metrics, but which one should you focus on in your account?
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Category: Opinion
Methods for PPC Success in Times of Uncertainty
This blog covers methods to aid digital advertisers as they navigate through this period of uncertainty so they are prepared once the industry normalizes.
B2B Paid Strategy: In It for the Long Run
Taking time to layout a year-long digital strategy for a B2B client paid off exceedingly well. See the process and break down of what we did by each platform.
Images Are Going To Infiltrate Google Search - And Other Hot Takes For 2020...
In this video, Hanapin’s Mary Hartman and Dan Rocklin discuss what they're excited for in 2020, their resolutions, and their hot takes on overrated strategies.
PPC Reset: Refresh Your Outlook on Your Accounts
With a change in year, I encourage all paid media professionals to consider doing a PPC reset. Get a new outlook on your accounts and hit big goals in 2020.
Finding a Mentor Who Can Alter Your Career Trajectory
How do you find the right mentor that can help change your career trajectory? Jeff Allen, President of Hanapin, gives his best tips on finding your mentor.
2020 PPC Un-Resolutions: What Not to Do in the New Year
Keep your PPC accounts in good shape for 2020. Here are 5 common PPC mistakes to avoid.