One strategists looks to industrial designer Dieter Rams and his 10 principles of good design and applies 4 principles to PPC campaign builds.

One paid media strategist shares his thoughts on which key factors of paid media advertisers can control as they work towards paid media growth.

More people are traveling compared to prior months in 2020. One PPC expert discusses how to win market share, solidify bookings, and return to profitability.

One PPC strategist shares his opinion regarding Google's latest search terms update and what he is doing to prevent wasted spend resulting from this update.

One Sr. Paid Social Strategist outlines his favorite new LinkedIn Ads features, from reporting features to a new ad type, and explores use cases for each.

COVID-19 and the resulting economic changes have left a mark on the paid media industry. We surveyed paid media experts across the globe, see the results.

Some PPC problems began long ago and are still relevant and recurring. One paid strategist shares 3 areas that have remained problematic in PPC.