The structure of your analytics team should be scalable. This blog defines centralized and decentralized analytics teams and looks at the pros/cons of each.

The coronavirus has caused either a spike or downfall for companies across the world. Here are 6 strategies on how to use social media marketing during a crisis.

ROAS and ROMI are both valuable metrics, but which one should you focus on in your account?

This blog covers methods to aid digital advertisers as they navigate through this period of uncertainty so they are prepared once the industry normalizes.

Taking time to layout a year-long digital strategy for a B2B client paid off exceedingly well. See the process and break down of what we did by each platform.

In this video, Hanapin’s Mary Hartman and Dan Rocklin discuss what they're excited for in 2020, their resolutions, and their hot takes on overrated strategies.

With a change in year, I encourage all paid media professionals to consider doing a PPC reset. Get a new outlook on your accounts and hit big goals in 2020.