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Category: Conversion Rate Optimization

Hero Conf Austin Keynote Announcement!!

Ogilvy's Dan Bennett will kick off Hero Conf Austin! Dan co-leads the behavioral science practice within Ogilvy Consulting London. See what his keynote's about.

Crafting Brilliant Landing Page Copy That Converts

Landing page copy can make or break a user's journey at any point of the conversion funnel. Here are some areas to consider when improving your landing page copy, plus a few tips to strengthen your copy now! 

Get Negative - How to Overcome Objections on Your Landing Page

If you are wondering why users aren’t converting on your landing page, it could be because users still have questions, concerns, and objections that are stopping them. Learn how to overcome these objections with three actionable tactics to increase your conversions - sometimes you have...

5 Optimization Tips to Maximize Sales This Holiday Season

As advertisers, we need to take advantage of the upcoming holiday sales predictions and position ourselves for an outrageously successful holiday season. To set yourself up for success, we’ve highlighted 5 tips to maximize your online sales.

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