Advertising on a new platform can be intimidating. This guide walks through a step-by-step process of how to create campaigns in Google Campaign Manager....

In this webinar, Hanapin's John Williams and MightyHive's Ellen Perfect discuss programmatic’s expanding role within a mature digital strategy.

In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are worried about.

Are you just getting started with programmatic? If so, we've got some handy resources to help you understand the landscape.

Advertising is coming full circle again. Brands realize that search and social are no longer silver bullets that will drive high volumes of sales at a low cost. Branding, funnel building and prospect nurturing are essential in a modern marketing team. Connected TV provides a...

This blog post will inform you on how to manage frequency capping in digital advertising across multiple popular platforms and its importance to your strategy. 

Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. Perfect for an employee that just started working at your digital marketing agency.