Category: Programmatic

Connected TV: 3 reasons you should be using it

Advertising is coming full circle again. Brands realize that search and social are no longer silver bullets that will drive high volumes of sales at a low cost. Branding, funnel building and prospect nurturing are essential in a modern marketing team. Connected TV provides a...

Frequency Capping in Digital Advertising

This blog post will inform you on how to manage frequency capping in digital advertising across multiple popular platforms and its importance to your strategy. 

Free PPC Training for the Noobs at Your Agency

Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. Perfect for an employee that just started working at your digital marketing agency.

Amazon DSP - Taking over the Programmatic World

Amazon is continually showing that it is the only company that will consistently compete with Google and Facebook, and is already becoming a leading DSP. 41% of advertisers are using Amazon DSP, outperforming all its competitors including Google & The Trade Desk. What does that...

Brand Attention: The metric you are not thinking about

To be successful in a fast paced, ever changing, and competitive market, it is imperative for brands to think beyond just CPC, CPA and ROAS in the short term. Instead they should be equally aware of their brands position in the attention amongst their prospective...

x

Enter your email address below.