There are two different ways one can pay for clicks in AdWords when setting up an account. One is to pre-pay and the other is to post-pay. But which is better? Here are their definitions:
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Our first survey was a success! First, we’d like to thank all 43 respondents for their participation. Below are the results of the survey. Tomorrow I will post an analysis of the survey results; and on Thursday I will post the extended comments we received.
The attributes featured in the survey were culled mainly from two sources: Bill Slawski’s discovery of US patents filed by Google that discuss the AdWords ranking model; and Google’s official
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Kevin Gibbons is currently the Director of Search at SEOptimize, who provides search engine optimization and pay-per-click management services to a wide range of clients mainly based within the UK. Kevin has become a very well known and expert blogger in the SEO and PPC industry. To learn more about Kevin click here.
Kevin was kind enough to answer a few of our questions regarding PPC management. Here’s what he had to say:
1) Which search
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What is the difference between click fraud or invalid clicks? After reading this expose’, it is my hope that you will walk away (browse away?) with a better understanding of both and what Google and Yahoo! are doing to protect you from these possible threats.
First, let’s define click fraud according to Wikipedia:
Click fraud is a type of internet crime that occurs in pay per click online advertising when a person, automated script, or computer program imitates a legitimate user …
This is a quick Thank You to everyone who has filled out our Google AdWords Quality Score Survey – and this is a gentle reminder to those of you haven’t done so yet! The survey is looking to determine how much weight each aspect of the quality score carries – in the opinion of PPC managers. Please fill it out now! We’ll posting the results and a summary tomorrow!
CLICK HERE TO TAKE THE SURVEY!
All of us here at PPC Hero are consistently looking for ways to improve ourselves. This need for betterment comes in a myriad of flavors: writing, PPC management, blog management and all of the behind the scenes SEO work, too.
As such, this quick post is a request for help from none other than Mr. Blog Tipping himself, Douglas Karr. His blog is a good read if you don’t know it, and his offer to …
Two weeks ago I wrote about the most important settings to check when starting up an AdWords account. This week I’ll be detailing some of the ins and outs of the Yahoo! Search Marketing interface (YSM or Panama). I should reiterate that this list isn’t intended to be the end-all-be-all for navigating your YSM account, but an informational resource when setting up an account or even
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After doing some sleuthing into Google’s AdWords quality score, we’d like to ask for your opinion on the matter!
We created a list of the 12 most influential attributes of Google’s quality score and this survey asks for your opinion on how much weight each of these attributes carries in the overall quality score formula.
Inspired by a similar survey for organic ranking attributes conducted by SEOmoz, we will post the …
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