There are two different ways one can pay for clicks in AdWords when setting up an account. One is to pre-pay and the other is to post-pay. But which is better? Here are their definitions:

• Post-pay allows you to pay only after you accrue costs for advertising activity. If you pay by credit or debit card, your ads run almost immediately after you …
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Our first survey was a success! First, we’d like to thank all 43 respondents for their participation. Below are the results of the survey. Tomorrow I will post an analysis of the survey results; and on Thursday I will post the extended comments we received.

The attributes featured in the survey were culled mainly from two sources: Bill Slawski’s discovery of US patents filed by Google that discuss the AdWords ranking model; and Google’s official …

Kevin Gibbons is currently the Director of Search at SEOptimize, who provides search engine optimization and pay-per-click management services to a wide range of clients mainly based within the UK. Kevin has become a very well known and expert blogger in the SEO and PPC industry. To learn more about Kevin click here.

Kevin was kind enough to answer a few of our questions regarding PPC management. Here’s what he had to say:

1) Which search …

• Microsoft takes another step in challenging Google with their new ‘Gatineau Analytics’ Package. There’s not too much of a difference between the two analytics packages except that MSN will provide demographics data like the gender and age of people who are visiting your site. Gatineau will launch in beta later this summer.
• Much debate exists about the sophistication for landing pages in search marketing. In search engine land a post has been put up regarding business to business search …
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What is the difference between click fraud or invalid clicks? After reading this expose’, it is my hope that you will walk away (browse away?) with a better understanding of both and what Google and Yahoo! are doing to protect you from these possible threats.

First, let’s define click fraud according to Wikipedia:
Click fraud is a type of internet crime that occurs in pay per click online advertising when a person, automated script, or computer program imitates a legitimate user …

This is a quick Thank You to everyone who has filled out our Google AdWords Quality Score Survey - and this is a gentle reminder to those of you haven’t done so yet! The survey is looking to determine how much weight each aspect of the quality score carries - in the opinion of PPC managers. Please fill it out now! We’ll posting the results and a summary tomorrow!
CLICK HERE TO TAKE THE SURVEY!