How Assists Can Help Your YSM CampaignPosted by Joe on September 28, 2007 |
Since the launch of Panama, Yahoo has instituted a new metric within its interface and reporting functions: assists. YSM’s help section lacks a definition of this term so I will clear the air on what an assist is and how this information is helpful for your PPC campaign.
Definition: An assist is an action that does not generate a conversion, but contributes to a conversion (or assists with a conversion). Here is the breakdown:








