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Monthly Archives: September 2007
How Assists Can Help Your YSM Campaign
Since the launch of Panama, Yahoo has instituted a new metric within its interface and reporting functions: assists. YSM’s help section lacks a definition of this term so I will clear the air on what an assist is and how …
PPC News Roundup for September 27, 2007
Network Solutions and Ingenio, Inc. present a unique advertising method called Pay-Per-Call which will be launched at the end of the month. It allows Network Solutions customers to create a text ad, place a cost-per-call bid, and those ads will …
Posted in PPC News Round Up
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Read this Post Today! The Power of the Call to Action.
According to an article written in Newsweek called, Hi-Tech’s New Day, 75 percent of Americans use the Internet and spend an average three hours a day online. So why is it advertisers and marketers feel they have to dumb down …
Posted in Basic PPC Strategies
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How the Heroes Premiere Showcases Paid Search Usage by ABC, CBS, FOX and NBC
Tonight is the premiere for Season 2 of the very popular TV series, Heroes. Being the PPC “Hero” that I am, I thought it fitting to see how well NBC has used paid search in their advertising efforts gearing up …
Posted in Advanced PPC Strategies
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How To Detect Phantom Conversions in Yahoo!
Last week I noticed a keyword within one of my Yahoo ad groups had accrued only 2 clicks on a given day but generated a whopping 7 conversions. However, only 1 conversion was tracked through the client’s database for that …
Posted in Yahoo! Search Marketing
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Dissecting a Taboo: Phone Numbers in PPC Ads
Creating relevant and effective ad text is one of the most difficult, yet influential things you must do as a PPC advertiser. Within this daily management duty are a myriad of sub-tasks or “flavors” that can affect the outcome of …
Posted in Ad Texts
18 Comments
PPC News Roundup for September 19, 2007
John W Ellis discusses how you can reverse engineer your marketing message development. Instead of developing a new brand/product message, and then inserting it into your PPC campaign; you should test your possible messages within your PPC campaign and let …
Posted in PPC News Round Up
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9 Mistakes When Creating Ad Text
Set it and forget it doesn’t work when it comes to ad text. Whether in Google Adwords, Yahoo! Or MSN Adcenter, creating attention getting and effective ad text is critical to the success and growth of your account. Below I’ve …
Posted in Ad Texts
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Diversify Your Campaign and Explore New Search Territory
Giving your AdWords or Yahoo account a jolt is a good start to revitalizing your PPC campaign, but that doesn’t have to be your only strategy. I know it’s difficult to get out from under the shadow of AdWords but …
Posted in 2nd & 3rd Tier Search Engines
4 Comments
Need Ideas? Let the Competition Give You a Hand!
Has your creative well run dry? Do you feel like your PPC ads have lost their kick, or their punch? When reviewing your landing pages do you have the urge to try something new, but you’re just not certain in …
Posted in Keyword Research
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