The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, blog posts from November. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful tips involving the world of pay-per-click. Enjoy!
A problem many professional SEMs run into is inheriting PPC accounts from clients who most likely didn’t know what they were doing. This creates a unique set of problems for account management.
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‘Tis the season for masses of people shopping online to buy those one-of-a-kind gifts for friends and family. In this post I will outline a few online shopping trends, and five tips that can help you maximize your revenue during this Christmas season.
Timing is Key: According to the Atlas Institute’s 7th annual Holiday Online Shopping Report, timing is pertinent to the success of your marketing campaigns. Three things to remember:
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Dave Davis is the Managing Director of RedFly Marketing, a search engine marketing firm based out of Dublin, Ireland. Dave oversees search engine marketing, search engine optimization and pay per click management. According to Dave’s Bio, he attended DIT with a Computer Science Degree where he learned almost all the facts of life. He apparently loves to travel and also thinks he can dance. Dave is a premiere blogger in the blogosphere.
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On Friday, December 7th, the Masters of Business Online Conference will be held in Indianapolis, Indiana. This exclusive event has been organized to educate marketers on how best to do business online. Through the course of this one-day event, attendees will be educated on interactive marketing, search engine marketing (SEM), website usability, email marketing and best of all: how to effectively put it all together.
The program is designed to educate, entertain, and inform. Your “instructors” are some …
Once you’ve launched your Google AdWords content optimization resulting in greater impressions, clicks and conversions, what is the next step to expand your account? Good question! Now you need to take what is working and make it work better and more often! Here are 6 steps you can take after you’ve settled into your content-optimized account.
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Officially announced in March, Google’s Pay-Per-Action (PPA) BETA test has now been running for 8 months. In that time, advertisers and publishers alike have grown accustomed to the new system and are developing a sense for what works and what doesn’t. The only problem is that no one’s talking about it! There was considerable buzz upon launch, but the blogosphere has since mostly kept quiet.
Because of this lack of data, discussion and general “group think” brainstorming,
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It’s natural to be afraid of something you don’t understand. Fear can create distrust, and this can lead to griping and blaming the “problem” and not focusing on the solution. I see this when I read Graywolf’s article “Google Adwords More Pricing BS.” He is blaming AdWords and claims they’re ripping us off for requesting a higher minimum bid due to poor quality score, rather than finding a solution to his quality score problem and educating people on how
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PPC Hero would like to wish all of our wonderful readers a very Happy Thanksgiving!
As you can see, PPC Hero couldn’t wait until Thursday! Turkey is one of his favorite foods, aside from Lifesavers, Ho Hos, beets and kung pao chicken!
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