The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from March. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!
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Sometimes there are small nuances of account set-up and management that need to be discussed. Today, I will focus on a small campaign setting in a small search engine (comparatively speaking to Google), but this tid bit of information can severely affect a campaign’s performance. Setting your geo-targeting within MSN adCenter isn’t difficult, but it can be tricky and here’s why.
When creating a new campaign within MSN adCenter you have to choose where to distribute your ads by language and …
It’s the end of the month, your budget is running low. You still need additional traffic and conversions to make March your best month yet. Use these five tips below to help boost your PPC campaigns for that last minute surge of traffic and conversions.
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Here at PPC Hero, landing pages are one of those topics we rarely get tired of writing on. I attribute this to the fact that landing page strategy is always changing in the PPC industry – not to mention that practically every week I read another great landing page idea that blows my mind. I’d like to take some of what I’ve learned and pass it along to you. When I set out to research and …
Google AdWords and Yahoo Search Marketing comprise approximately 82% of search traffic. Therefore, we focus approximately 82% of our articles toward these two search engines, logically. Today, I am going to take a diversion and discuss optimizing your advertisements for Business.com.
Before you can enhance your listings, you have to know your core audience. As the name implies, Business.com is geared towards professionals looking for business solutions. …
Curious to know how your company is doing compared to your industry at large? Google Analytics now offers a “benchmarking” report. According to the Google FAQ, the new benchmarking feature is an optional Google Analytics service that shows how your site’s stats compare against other industry verticals. Once you opt in to ‘share’ your data you will be able to compare your site’s visits, pageviews, pages per visit, bounce rate, average time on site, and number of new
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Last Friday I had the opportunity to participate in a webinar sponsored by Enquiro titled “Coaxing the Conversion.” This was the first in their new B2B Expert Series. Recently, I’ve been racking my brain on strategies for a particular B2B client of mine so the prospect of getting some research-based landing page suggestions had me quite excited. The webinar promised to present “what the latest research tells us about landing page content and layout.” Here are …
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Hanapin Marketing is looking for a Senior Project Manager for our Web Development division. If you can answer yes to the …
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