As part of the Google AdWords upgrade that brought us the new Content Network and Placement Targeting features, Google has gone and pulled a fast one on us.  Within the new tabs, Google is removing your Content Network average position and has temporarily replaced it with “N/A.”

The funny thing is, if you switch over to the Keywords tab, you can still see an average position.  Though, this does not come without a fair warning.  …

• Ever consider venturing away from the main PPC search engines - Google, Yahoo, and MSN? Perhaps you’ve been intrigued with the re-branding and launch of Ask.com, formerly AskJeeves.com. Could this help drive the niche traffic you’re looking for? Perhaps not says George Kepnick over at PPC blog. George gives his firsthand experience with their PPC advertising service.
• Rand at SEOMoz offers up his analysis on relevancy, coverage, freshness and more on the 4 major search engines. Yes, I said …
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A while back I wrote on how to take an export of your Google Adwords campaigns and use the Yahoo Third Party Converter Tool to bulk upload into Yahoo. While the process itself is fairly simple, a lot of people are still running into problems. In order to be successful at bulk uploading your Google Adwords campaigns into Yahoo, first you must have the import feature in Yahoo before you can use the Convert third party …

As I reported earlier, Yahoo has instituted a new program called Ad Profiling. In a recent article at the YSM Blog, they liken your YSM account to a garden, and Ad Profiling is the gardener you didn’t hire to kill the weeds, even if it means sacrificing the roses. What does that even mean? Read on.

Upon closer …

Continuing in our effort to learn about PPC Hero’s readers, we have created a PPC Industry Survey.  Our goal is two-fold: first off, we would like to learn specific details about our readers (anonymously, of course) to write tailor-made content for the blog, and secondly we would like to collect, process and share this important data with the pay-per-click industry at large.

Huge hat-tip to SEOMoz.org for their SEO Industry Survey that we both admired and …

Don’t worry, all that studying for the Yahoo! Ambassador test hasn’t gone to waste completely. Even though Yahoo announced today that they’re terminating their Ambassador program, you have until July 31st to complete the training and take the test to become eligible to be an Ambassador only if you have already registered. Once certified, landing pages will be delivered to new Ambassadors no later than August 31, 2008.

This is the explanation we got from Yahoo on why the …