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Monthly Archives: July 2008
Google Is Removing Your Content Network Average Positions. What’s Next, Conversion Rates?
As part of the Google AdWords upgrade that brought us the new Content Network and Placement Targeting features, Google has gone and pulled a fast one on us. Within the new tabs, Google is removing your Content Network average position …
Posted in Content / Display Network, Google AdWords
7 Comments
PPC News Roundup for July 30, 2008
Ever consider venturing away from the main PPC search engines – Google, Yahoo, and MSN? Perhaps you’ve been intrigued with the re-branding and launch of Ask.com, formerly AskJeeves.com. Could this help drive the niche traffic you’re looking for? Perhaps not …
Posted in PPC News Round Up
1 Comment
Tips on Uploading Google Campaigns into Yahoo
A while back I wrote on how to take an export of your Google Adwords campaigns and use the Yahoo Third Party Converter Tool to bulk upload into Yahoo. While the process itself is fairly simple, a lot of people …
Posted in Tools, Yahoo! Search Marketing
8 Comments
The Rogue Gardener: Yahoo’s Ad Profiling May Kill Your Weeds And Your Roses
As I reported earlier, Yahoo has instituted a new program called Ad Profiling. In a recent article at the YSM Blog, they liken your YSM account to a garden, and Ad Profiling is the gardener you didn’t hire to kill …
Posted in Yahoo! Search Marketing
5 Comments
Calling All PPC Managers! Take the PPC Industry Survey Today
Continuing in our effort to learn about PPC Hero’s readers, we have created a PPC Industry Survey. Our goal is two-fold: first off, we would like to learn specific details about our readers (anonymously, of course) to write tailor-made content …
Yahoo! Ambassador Program to be Terminated
Don’t worry, all that studying for the Yahoo! Ambassador test hasn’t gone to waste completely. Even though Yahoo announced today that they’re terminating their Ambassador program, you have until July 31st to complete the training and take the test to …
Posted in Yahoo! Search Marketing
5 Comments
PPC News Roundup for July 23, 2008
What are your thoughts on the new Google Adwords Keyword Tool? Andrew Goodman from Traffick.com finds after much talk from disbelievers that he does think the Google tool provides good information on many different fronts. Get super selling copy writing …
Posted in PPC News Round Up
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Post-Click Marketing for PPC Heroes
Welcome to the first in a series of special guest articles that we’ll be publishing. This first article was writtne by Scott Brinker. Scott Brinker is a co-founder, president, and chief technology officer of ion interactive, a company that specializes …
Posted in Landing Pages
2 Comments
There’s Still Time to Submit your PPC Success Story & Win!
Earlier in July I posted our first contest where any PPC advertiser who submits a great PPC success story will be in the running to win great prizes if picked! The due date for all success stories was last week, …
Posted in Give Aways
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Discover Google AdWords Insertion Tags and Learn How to Use Them Today
The most beautiful thing about PPC is that everything can be tracked. I mean everything. With convenient reports from the PPC search engines and programs like Google Analytics, advertisers have no excuse to be clueless about their pay-per-click performance. Analytics …
Posted in Analytics, Google AdWords
12 Comments
