-
-
-
-
Most Popular
Monthly Archives: December 2009
Happy New Years 2010 from PPC Hero
Happy New Year! 2009 was a rough year for the country with the economy and all, so PPC Hero is cutting loose! Okay, maybe a bit too loose! But you can’t blame him… he has the PPC world resting on …
Do Higher Positions in Google Mean You Convert More? Here’s How to Find Out!
Brad Geddes is one of my favorite bloggers, and he has a really interesting link to a YouTube video that talks about how you can get information at the keyword level in Google Analytics that shows what conversion rates you …
Posted in Advanced PPC Strategies, Analytics
5 Comments
We Need Your Help – Only 3 Days left to fill out the PPC Hero Readership Survey!
If you haven’t already filled out our PPC Hero Readership Survey, please, please, please take a few minutes and do so now. We are continuously working to improve the blog and need your help in order to do so. Plus, …
Posted in PPC Hero News
Leave a comment
5 PPC Resolutions for 2010
Since we’re only a couple days away from the end of 2009 and many of us are working a short week this week, it seems like a good time to pull out a classic end of year cliche: the Resolution …
Posted in Ad Texts, Advanced PPC Strategies, Keyword Research
3 Comments
Happy Holidays 2009 from PPC Hero!
Yeah! Perhaps we’re in the minority, but we love the weather at this time of year. You can have snowball fights, go skiing, make a snowman, go ice skating… and don’t forget sledding! Sledding is the best. It isn’t really …
Posted in PPC Hero
Leave a comment
PPC vs. SEO: Which is the Right Answer?
There’s a continuous debate in the search marketing industry about which is the more effective and efficient use of resources: pay per click or natural search engine optimization. Obviously, I’ll be supporting the PPC side of this argument. Our trusty …
Posted in Basic PPC Strategies
13 Comments
PPC News Roundup for 12/18/2009
Properly organizing keywords in your PPC campaigns is crucial to success. Search Engine Land’s Josh Dreller interviewed WordStream’s Larry Kim to understand best practices in keyword grouping and some new keyword research tools that PPC managers can use. Believe it …
Posted in PPC News Round Up
Leave a comment
Expand Your Keyword Research Today with Two New Free Tools from WordStream
This article was written by John A. Lee, Paid Search Manager at WordStream Inc., a provider of keyword tools for pay-per-click (PPC) and search engine optimization (SEO) efforts involving large numbers of keywords. Search engine marketing and profitability are two …
Posted in Tools
Tagged keyword grouper, keyword grouping, keyword niche, keyword niches, Keyword Research, keyword tool, keyword tools
Leave a comment
6 Rules to Achieve Awesome Quality Scores & Increase PPC Performance
I have clients and potential new clients ask me all the time how can they improve their quality scores in their Google, Yahoo and MSN PPC accounts. Quality Score is based off of relevance to the users search query and …
Posted in Quality Score
8 Comments
PPC News Roundup for 12/11/2009
With so many new features coming out in online marketing these days, it is easy to lost sight of the small things that can impact your PPC account. Inspired by an SES Chicago panel, Kevin Lee has posted the top …
Posted in PPC News Round Up
Leave a comment
