- Join over 10,000 PPC Hero readers.
- Everything You Need To Pass The Google Advertising Fundamentals Exam
- What One Million Dollars In Spend Has Taught Us About Enhanced Campaigns
- How To Use Excel Solver To Optimize Your Campaign Budgets
- Know When It’s Time to Delete Your Paused Keywords
- 5 Reasons Your PPC Ads Bite
Monthly Archives: October 2010
PPC Hero and Miss Clicks are all decked out, and ready for trick-or-treating!
Black Friday in July? Target and WAL-MART led the way a few months ago with a trend that’s popped up, in light of the current economy of course. Geoffrey Shenk with Search Engine Land says if you think it’s too …
Before getting into the how-tos, what exactly do I mean by a PPC audit? A PPC audit is nothing more than an in-depth review of account structure, performance, and goals. In the review, a number of questions need to be addressed. Most importantly, are you targeting your account to meet your marketing expectations and goals? Questions that follow revolve around PPC account set-up and account maintenance best practices, target audience, and properly utilizing the search marketing tools available. Below is a comprehensive guide on how to strategically review a PPC account from the basic to the more advanced procedures.
What do you do when your conversion tracking isn’t working? That’s a question I’ve had to answer twice in recent months due to technology interference. In a perfect world our PPC campaigns would always run smoothly, be easy to measure, …
During an economic downturn many business choose to save many by moving previously out-sourced services back in-house. In the PPC world many companies are choosing to take back management of their Internet marketing campaigns and turn them over to their …
As you may have noticed, Google has slowly rearranged several of the reports in AdWords this summer. For those who are new to PPC, or are trying to catch up on all of the changes, I am going to rundown …
The countdown to the Yahoo! And Microsoft integration has begun, and could be in full effect for PPC advertising as soon as November 1st. The transition from Yahoo! Search Marketing to Microsoft adCenter has filled our office with a mixture …
If you’ve been following our blog for a while you probably feel like a PPC expert. The next question is how can you leverage your expertise and begin selling your PPC services to others. PeterD of PPC Blog has written …
Though we’ve seen much success from running text-only campaigns on the display network and continue to have many accounts with successful text-only display ad groups, I think there’s growing evidence that well-designed (and well-tested, as always with all ads) image ads have the potential to be even more successful, whether that’s because Google prefers them or because they naturally are more user-friendly. On the other hand, there are sites that won’t show image ads but may be successful for text ad groups, so completely eliminating text ad groups probably isn’t the best idea. But: if you haven’t considered adding image ads into your display marketing mix, I’d seriously reconsider at this point in the Google Display Network game.
As most online advertisers know, Quality Score is a key determinant in how high your ad appears in Google search results. A high Quality Score (say between 7 and 10) will push up your ad, while a low Quality Score …