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Most Popular
- What One Million Dollars In Spend Has Taught Us About Enhanced Campaigns
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- How To Analyze & Optimize Your Mobile Bid Modifiers In Enhanced Campaigns
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Monthly Archives: November 2011
A Starter Guide for Advertising on Linked In
I’ve finally had the opportunity to run some ads on Linked In for a client! Today, I’m going to share with you some tips for getting things setup, and the different features that Linked In offers for advertisers. Being that …
Posted in Linked In
2 Comments
A 9 Step Guide To Lower Your Cost Per Lead
A lot of the clients here at Hanapin have lead generation websites, so cost per lead is often a key performance indicator for our accounts. This week’s PPC expert, Abby Woodcock, gives you a 9 step guide to lower your …
Posted in Video Blog
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Webinar Recording Available!
For those of you who were not able to attend last night’s live webinar, have no fear! Below is a link to watch the recorded session. Abby discusses Account Structure best practices, common Quality Score misconceptions, and tips to improve …
PPC Problems Caused by Keyword Status
“My ads are all approved, but I can’t populate my ad using my keywords!” “I’m not seeing any conversions in one of my highest-performing ad groups!” “I’ve seen zero impressions in my new ad group!”
If any of these phrases sound familiar or you remember saying something similar recently and the feeling of despair and desperation that followed, then I have good news: everyone has these moments. The better news: the three issues above happened to me and were solved very quickly. The best news of all?! I’m going to show you how to prevent or alleviate those problems in your own accounts. Ladies and gentlemen, fasten your seat belts…it’s keyword status time.
Heroview: Facebook Advertising vs. PPC
Today’s #Heroview featured Emily Las (@Emlas) as she shares her experiences in Facebook advertising techniques, as compared to techniques utilized in Adwords. As a veteran in Facebook advertising at Starworks Group, Emily comes to us today with a wealth of knowledge on the subject. Check it out below!
Posted in Heroview
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Faster, More Accurate Bid Changes
For a few months you have been able to see what Google estimates your bid needs to be to show on the top of the page. Now they’ve made acting on that information easier. This post explains how to use …
Posted in Bid/Budget Management, News Updates
2 Comments
Sponsored Stories as Social Proof
Do you have 5 or 10 minutes for an incredibly funny video? What if I promise you it will deliver not only one but three Facebook Advertising secrets? Or if I told you all those secrets were on display within …
Posted in Advanced PPC Strategies, Facebook, Image Ads, Tools
1 Comment
PPC Hero Readership Survey- Win an Amazon Gift Card!
Ladies and Gents, it’s that time again…a PPC Hero Readership Survey! Two years ago, we asked for your help in determining our readers’ demographics, and in this fast-paced industry, we are well overdue for an update. Our goal is two-fold: …
Posted in Surveys
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What. The. Query.
In the past, I’ve been able to theme these WTQ posts pretty well – we’ve had a Wayne’s World tribute, a President George W. Bush tribute, and most recently a shout out to Justin Bieber. But this month, as the …
Posted in WTQs
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Our 5 Favorite New adCenter UI Features & How To Use Them
On November 9th, Dave wrote a blog post about Microsoft’s new adCenter User Interface. To get more in depth with just what we love about it, Kayla decided to show you. In this video blog, she goes over the five …
Posted in Microsoft adCenter, Video Blog
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