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  • http://www.facebook.com/mr.larry.kim Larry Kim

    thanks eric!

  • Anna Pham

    Love the tips, thanks for sharing Eric.

  • W3 versity

    what is deference between competition high, medium and low…..

  • Tara Dee West

    Nice post – it’s always good to use a variety of keyword tools and this post brings lots of them together really well! What do you think of the AdWords keyword tool / planner? I was surprised to see it rated so highly in your post, as I didn’t think it was one of the best. It’s great at showing you what Google would like you to spend your money on and what are the highest level competition keywords but I think it’s really important not to take it as being the best source for keywords as there are lots of keywords which the keyword tool says have no search demand, however when you add them to a campaign they perform well and there’s plenty of search demand. I’ve heard reports that this happens less with the new planner tool, but I’d still remain cautious on using this tool alone.

    • EricCouch

      They weren’t rated/listed in any particular order outside of a stream-of-consciousness attempt at writing out some keyword research strategies. I definitely agree with using as many sources as possible – I make use of the ten listed above all the time! Thanks for reading!

  • Thomas

    Great post. Especially the last estimate description.
    One question: Did you have good experiences to work with the keyword planner to forecast your traffic, cpc, daily budget and conversions?
    thanks!

    best

  • John Carter

    I’ve spoken with a lot of PPC companies, but the most important thing that you can actually do to your marketing campaign is landing pages. Most companies sell you 1 single thing such as web design, or just Google Adwords, or just popups, or just retargeting etc. This is completely ludicrous because while 1 thing may make a difference in a stable marketing campaign, there is no single element that is a make or break element in online marketing, you need the entire package, and then hone/optimize from there.? My business revenues increased by over 60% in two months once I picked a good agency that did more than just PPC, but also did my landing pages, retargeting, banner ads, etc. In fact, I’ve got Simon’s phone number right here, you can talk to him too. Just give him a call at 219-733-4687.

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