A couple of weeks ago we gave you a sneak peek into Hanapin Marketing’s big plans for the blog redesign. After much anticipation, the day has finally arrived… PPC Hero just got a makeover! The PPC Hero team is very excited to launch our new and improved blog design. If you don’t remember the old look, check out the before and after!
Launching a multilingual pay-per-click campaign is a good way to quickly have a presence in a country. Many companies do not have the resources and budgets to build multiple versions of their website based on language, but through the wonders …
If you are like most pay-per-click managers, your YSM account is probably a cloned export of your Google AdWords account (excluding the content network campaigns of course). Assuming your AdWords account has a strong structure, duplication across search engines is still a good practice. However, with Yahoo’s new features, can take your campaigns to the next level. It is time to revisit your Yahoo campaign structure to get the most out of the network distribution features.
Yahoo’s newly launched (and perhaps overdue) network distribution settings give advertisers greater control over their search campaigns. You now have the option to display ads in only Yahoo! Search, only Yahoo! Search Partners or across the entire Yahoo! Search Network. These expanded distribution options open the door for expanding your Yahoo! account with greater visibility, reporting and control. Network distribution options are now available in every Yahoo! account. It is up to you to take advantage of the new targeting possibilities.
This week Google began testing a new feature, Comparison Ads. The Google Comparison Ads tool enables searchers to compare multiple, relevant offers together on one search engine results page. While this new feature is still in the testing phase, that …
Match types can be tricky, especially when it comes to adding negative match keywords. Negative match keywords (or keyword exclusions) are a very effective way to reduce the number of unqualified clicks on your ad. But negatives can get confusing, …
Dynamic Keyword Insertion (DKI) is an advanced feature in each major search engine that can help you create more relevant ad text by automatically inserting a search query into an ad text. When used correctly, this tool can be very helpful in increasing the relevancy and click-through rate of an ad text. But if not applied correctly, your ad can end up disjointed, confusing, and completely irrelevant.
Last week Google expanded the beta test of the ‘Opportunities Tab‘ in the AdWords interface. It is now fully available in all English-language accounts. According to Google, this new feature is designed to help advertisers find more cost-effective traffic in …
In Google Analytics, there is an order to everything. I learned this the hard way. In the past the PPC Hero team has shared with our readers some bad things that can happen when you combine destination URLs, tracking parameters …
Your new pay-per-click account is structured, keywords loaded, ad text optimized. You activate your Adwords campaign, expecting great things, then… nothing. No spend. No impressions. No clicks. Don’t worry, it can happen to anyone. Chances are, there is one issue …
