In this episode of Ticker Tuesday, we’ll walk you through how to use different search keyword match types to fix problems in your PPC account. So whether you have a low CTR or a high CPL, we’ve got a solution for you!
Want more PPC strategies and tips? Check out our other episodes of Ticker Tuesday:
Ticker Tuesday 1: Making Good PPC Accounts Great

Ticker Tuesday 2: Bidding Strategies, Part 1

Ticker Tuesday 3: Bidding Strategies, Part 2

Ticker Tuesday 4: Understanding adCenter’s Quality Score

Ticker Tuesday 5: Setting Up Data Feeds In Google Merchant Center
