Ticker Tuesday: Fixing PPC Problems With Keyword Match Types

In this episode of Ticker Tuesday, we’ll walk you through how to use different search keyword match types to fix problems in your PPC account. So whether you have a low CTR or a high CPL, we’ve got a solution for you!

Want more PPC strategies and tips?  Check out our other episodes of Ticker Tuesday:

Ticker Tuesday 1: Making Good PPC Accounts Great

pay per click management
In this episode of Ticker Tuesday, we give you 4 tips that will help clean up your account and get it ready for the pay-per-click big time.

Ticker Tuesday 2: Bidding Strategies, Part 1

adwords bidding strategy
In this episode of Ticker Tuesday, we walk through when it’s a good idea to increase bids, and when to decrease them.

 

 

 

 

 

 

 

 

Ticker Tuesday 3: Bidding Strategies, Part 2

Bidding strategies
In Part 2 on our series on bidding, we discussing the specific tools Google AdWords has to offer for bidding, and how each method relates to your end goals.

 

 

 

 

 

 

 

 

Ticker Tuesday 4: Understanding adCenter’s Quality Score

adcenter quality score
In this episode of Ticker Tuesday, we discuss how adCenter’s Quality Score works, and how it differs from Google AdWords’s Quality Score.

 

 

 

 

 

 

 

 

Ticker Tuesday 5: Setting Up Data Feeds In Google Merchant Center

Google merchant center feed
In this episode of Ticker Tuesday, we take you through what to be especially careful of when setting up a feed on Google Merchant Center.