June 10, 2013
Facebook has actually been trying over the past six months or so, which has been so tremendous for us advertisers. (I wonder if it has anything to do with this.) One of the more prominent of Facebook’s new options for marketers is the release of partner categories in April of 2013, which uses third party data to create new categories for targeting. This powerful new feature gives advertisers a ton of new ways to target people (and not merely users) on Facebook. As of the release, Facebook had over 500 partner categories (all of which are located in the Power Editor). They are currently working with three partners and their custom categories: Acxiom, Datalogix and Epsilon.
In trying to pitch these new categories to my clients I’ve wanted to provide a full list for reference. Up to now, I’ve been unsuccessful in my quest to find such a list. So, as a public service (which is really more of a personal service that the Internet as a whole may find useful), I’ve created just that list.
As of June 8th, 2013, these are all of Facebook’s partner categories. Before you scroll down and see just how targeted you can now get, know that these lists and audience sizes are always changing. Some of the audience sizes increased twenty-fold in the past week, so beware of seismic shifts should you choose to target using them.
And without further ado…
(Targeting –> Audience Size as of 6/8/2013)
Here are the categories in Excel form if you need that!
Facebook Partner Categories