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Archive for the ‘Ad Texts’ Category

How hard can it be to write a 25 character headline, and a 75 character PPC ad text?! Pretty darn hard! Writing successful pay-per-click ad texts is an art form. You have to know how to present a vast amount of information and persuasion in a little, tiny space. The articles listed here will help you write awesome paid search ad texts!

7 Ways to Be Sure You’re Writing the Best Ads Possible

December 21st, 2007 | Amber | Ad Texts

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Over the past week we’ve discussed five ways to write better ad texts to increase traffic to your site and target the right customers. You may notice that writing the best ad text possible can be quite overwhelming! To make it easier for you, we’ve devised a guide or checklist to writing the best ad text.

When beginning to write from scratch or re-write your existing ad text, go through the first 7 points of the ad text checklist. Get a piece of paper and begin writing down the answers …

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You Will Never Write the Perfect Ad Text, but Here Are 2 Ways To Keep Getting Closer

December 21st, 2007 | Joe | Ad Texts

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This week we have been exploring how to catch more clicks and conversions by writing better ad texts. Our tackle box has been filled the tools to help (just to name a few):

But let’s be honest; even with all of these tactics at your disposal, you will never write the perfect PPC ad text. It’s a hard …

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How to Use Dynamic Keyword Insertion to Hook Customers

December 20th, 2007 | John | Ad Texts

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So far this week, we have discussed the best practices for writing great PPC ad texts. The ideas presented have thus far focused on writing techniques, not necessarily search engine provided tools. However, today I’d like to discuss one of the most powerful tools provided to advertisers: Dynamic Keyword Insertion (DKI). DKI is a way to write your ad so that a user’s actual search query keyword will be inserted into your ad text.

The basic idea here is that if your ad contains the actual text the searcher entered, …

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Catch the BEST Leads, Not the MOST Leads by Using Qualifiers in Your Ad Text

December 19th, 2007 | Amber | Ad Texts, Landing Pages / Increasing Conversion Rates

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In our 6 day series, Catch More Clicks and Conversions with Better Ad Text: Use the Right Lures! We’ll talk about everything there is to know about writing great ad text. ‘Catch the Best Leads, Not the Most leads is part 4 of our series. Lead generation is one of the tougher challenges among paid search advertising. An even bigger challenge lies within generating qualified leads. This tends to be a problem within PPC …

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Increase Your Click-Through Rate with Tasty Promo Offers and Calls-to-Action

December 18th, 2007 | John | Ad Texts

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Every day this week we are writing about how to improve your PPC account’s ad texts! Yesterday we discussed writing benefit driven ads to lure customers to your site. So today, I’m going to take your ad writing skills to the next level by explaining how and why you should include promotional offers and calls-to-action in your ad texts.

There are millions of people using search engines everyday and every one of those individuals is inundated with PPC ads, organic search listings and display ads. This creates …

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The Benefits of Using Benefit-Driven Ad Texts: What’s in Your Tackle Box?

December 17th, 2007 | Joe | Ad Texts

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Let us not forget the fundamental root of search engine marketing: search. The term ’search’ also comprises these terms: query, hunt, seek, look for, ferret, chase, rummage. Users rummage through search query results looking for a service, a product, a piece-of-information, an answer. Search engine results pages (SERP) are filled with possible answers to a users’ query, but the key to a successful search engine marketing campaign is being the best answer. You can be the best answer to a user’s query by writing ad texts that are benefit-driven. Writing …

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Catch More Clicks and Conversions with Better Ad Text: Use the Right Lures!

December 16th, 2007 | Joe | Ad Texts, Landing Pages / Increasing Conversion Rates

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Our quest to make better PPC accounts for everyone continues! In our previous series we have expanded your view on the AdWords Quality Score, and we have revitalized and re-invigorated your PPC campaign in 5 days. This time around we will help you catch more clicks and conversions with better ad texts by using the right lures!

The internet is like an ocean. There are little fish swimming around, looking to nibble on something – they are …

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Dissecting a Taboo: Phone Numbers in PPC Ads

September 19th, 2007 | John | Ad Texts

Creating relevant and effective ad text is one of the most difficult, yet influential things you must do as a PPC advertiser. Within this daily management duty are a myriad of sub-tasks or “flavors” that can affect the outcome of your click-through-rates and conversion rates. Along with this wide world of ad text possibility also comes a flurry of disagreement on tactics. Today I’d like to talk about one of the most taboo tactics – the use of phone numbers in PPC ads.

There are discussions on both the advertiser
side and publisher side regarding the use of phone …

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9 Mistakes When Creating Ad Text

September 18th, 2007 | Amber | Ad Texts

Set it and forget it doesn’t work when it comes to ad text. Whether in Google Adwords, Yahoo! Or MSN Adcenter, creating attention getting and effective ad text is critical to the success and growth of your account. Below I’ve listed the top 9 common mistakes advertisers can make when it comes to writing ad text.

  • No call to action: Never leave the customer hanging! Its best practice to lead the customer onto the action you want them to perform. Buy using action words you can guide the customers down the path to signing up or …
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    How to Shorten Your PPC Ad Texts

    June 28th, 2007 | Joe | Ad Texts, Yahoo! Search Marketing

    Yahoo Logo In April I posted about the impending truncation of Yahoo! ad texts: well, the time is nigh. Ad texts that are over 70 characters in length will be truncated when displayed within Yahoo!’s SERP. Here is a visual example of how your ad will be effected by this ad delivery alteration (borrowed from the YSM blog):

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    Consumers have countless reasons not to click on your ad, and you shouldn’t give them another one by not displaying clear, concise, enticing ad text.

    So, …

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