Archive for the ‘Ad Texts’ Category

Over the past week we’ve discussed five ways to write better ad texts to increase traffic to your site and target the right customers. You may notice that writing the best ad text possible can be quite overwhelming! To make it easier for you, we’ve devised a guide or checklist to writing the best ad text.

When beginning to write from scratch or re-write your existing ad text, go through the first 7 points of the ad text checklist. Get a piece of paper and begin writing down the answers …

This week we have been exploring how to catch more clicks and conversions by writing better ad texts. Our tackle box has been filled the tools to help (just to name a few):

• Write benefit-driven ad text
• Use promotional offers and calls-to-action
• Qualify our leads as much as possible

But let’s be honest; even with all of these tactics at your disposal, you will never write the perfect PPC ad text. It’s a hard …

So far this week, we have discussed the best practices for writing great PPC ad texts. The ideas presented have thus far focused on writing techniques, not necessarily search engine provided tools. However, today I’d like to discuss one of the most powerful tools provided to advertisers: Dynamic Keyword Insertion (DKI). DKI is a way to write your ad so that a user’s actual search query keyword will be inserted into your ad text.

The basic idea here is that if your ad contains the actual text the searcher entered, …

Every day this week we are writing about how to improve your PPC account’s ad texts! Yesterday we discussed writing benefit driven ads to lure customers to your site. So today, I’m going to take your ad writing skills to the next level by explaining how and why you should include promotional offers and calls-to-action in your ad texts.

There are millions of people using search engines everyday and every one of those individuals is inundated with PPC ads, organic search listings and display ads. This creates …

Let us not forget the fundamental root of search engine marketing: search. The term ’search’ also comprises these terms: query, hunt, seek, look for, ferret, chase, rummage. Users rummage through search query results looking for a service, a product, a piece-of-information, an answer. Search engine results pages (SERP) are filled with possible answers to a users’ query, but the key to a successful search engine marketing campaign is being the best answer. You can be the best answer to a user’s query by writing ad texts that are benefit-driven. Writing …

Creating relevant and effective ad text is one of the most difficult, yet influential things you must do as a PPC advertiser. Within this daily management duty are a myriad of sub-tasks or “flavors” that can affect the outcome of your click-through-rates and conversion rates. Along with this wide world of ad text possibility also comes a flurry of disagreement on tactics. Today I’d like to talk about one of the most taboo tactics – the use of phone numbers in PPC ads.

There are discussions on both the advertiser
side and publisher side regarding the use of phone …

Set it and forget it doesn’t work when it comes to ad text. Whether in Google Adwords, Yahoo! Or MSN Adcenter, creating attention getting and effective ad text is critical to the success and growth of your account. Below I’ve listed the top 9 common mistakes advertisers can make when it comes to writing ad text.