Ad Texts

How hard can it be to write a 25 character headline, and a 75 character PPC ad text?! Pretty darn hard! Writing successful pay-per-click ad texts is an art form. You have to know how to present a vast amount of information and persuasion in a little, tiny space. The articles listed here will help you write awesome paid search ad texts!


facebook ads in the wild

Your Image Should Be As Targeted As Your Copy

Facebook allows for a breathtaking sophistication of targeting. With Facebook’s ads, you can make sure your ad gets seen by people of the right, sex, age, geography, marital status, parental status, interests, education, etc. Of course, saying the wrong thing …

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Facebook Ad As Publicity Stunt?

The number one rule of advertising and marketing is don’t be boring. The number one rule of Social Media is pretty much the same thing — be interesting, friendly, and helpful.  Beta Brand has managed to navigate both rules brilliantly.

facebook ads in the wild

Narcissism Isn’t Social: How To Engage With Your Audience

When social media was relatively new, I feared that it would undo a whole lot of my work. I had worked hard to get client companies to realize that it really wasn’t all about them. Most companies naturally gravitate towards …

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Using Campaign Trends to Write Better PPC Ads

Campaign type is one of the most important things to keep in mind in your ad testing.  Calls to action, benefits, punctuation and so much more should all get tested in your account in one way or another (Kayla has …

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Top 20 Ad Copy Tests for Improved PPC Performance

After many requests for a hit list of ways to improve ad copy, the PPC Hero team has delivered! Check out this list of the top 20 ways to improve your ad copy for better performance.

facebook ads in the wild

Facebook Ad Branding – A Case Study

Are Facebook best used as a form of Direct Response, Pay-Per-Click advertising?   If you’re really only targeting people in the market for your product RIGHT NOW, is Facebook the right place to reach them?   Frankly, no. If you …

KariSean

PPC Myth Busting! Myth 8: Ads Should Always Be In The Top 3

This is another one that I’ve been guilty of myself: thinking that ads should be in the top 3 ad positions at all times. Thinking the top three positions is the only place you can see good returns is a …

Increasing Click Through Rate on PPC Campaign

Ad Testing Plan for the Professional Ad-(wo)man

I recently co-authored an eBook with Elisa over at Wordstream called “Tricks to Get the Click: 10 Ad Text Best Practices.” While writing it the one thing that stood out the most was the need for a systematic ad testing …

facebook ads in the wild

Facebook Ads & The Art of Hyperlocal Advertising

No city is the same city for all who live there. Everyone has different favorite restaurants, different commutes, different neighbors, hobbies, and so on. So while being “local” might mean being in the same city, being hyper-local doesn’t necessarily mean …

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5 Excel Time Savers For PPC Ad Writing

For the next edition of our Excel for PPC series, I’d like to show you some cool tricks I use for Excel when writing ads. 1. Use Ad Groups as Ad Titles For this to work, you need to structure …