Facebook allows for a breathtaking sophistication of targeting. With Facebook’s ads, you can make sure your ad gets seen by people of the right, sex, age, geography, marital status, parental status, interests, education, etc. Of course, saying the wrong thing …
The number one rule of advertising and marketing is don’t be boring. The number one rule of Social Media is pretty much the same thing — be interesting, friendly, and helpful. Beta Brand has managed to navigate both rules brilliantly.
When social media was relatively new, I feared that it would undo a whole lot of my work. I had worked hard to get client companies to realize that it really wasn’t all about them. Most companies naturally gravitate towards …
Campaign type is one of the most important things to keep in mind in your ad testing. Calls to action, benefits, punctuation and so much more should all get tested in your account in one way or another (Kayla has …
After many requests for a hit list of ways to improve ad copy, the PPC Hero team has delivered! Check out this list of the top 20 ways to improve your ad copy for better performance.
Are Facebook best used as a form of Direct Response, Pay-Per-Click advertising? If you’re really only targeting people in the market for your product RIGHT NOW, is Facebook the right place to reach them? Frankly, no. If you …
This is another one that I’ve been guilty of myself: thinking that ads should be in the top 3 ad positions at all times. Thinking the top three positions is the only place you can see good returns is a …
I recently co-authored an eBook with Elisa over at Wordstream called “Tricks to Get the Click: 10 Ad Text Best Practices.” While writing it the one thing that stood out the most was the need for a systematic ad testing …
No city is the same city for all who live there. Everyone has different favorite restaurants, different commutes, different neighbors, hobbies, and so on. So while being “local” might mean being in the same city, being hyper-local doesn’t necessarily mean …
For the next edition of our Excel for PPC series, I’d like to show you some cool tricks I use for Excel when writing ads. 1. Use Ad Groups as Ad Titles For this to work, you need to structure …
