How hard can it be to write a 25 character headline, and a 75 character PPC ad text?! Pretty darn hard! Writing successful pay-per-click ad texts is an art form. You have to know how to present a vast amount of information and persuasion in a little, tiny space. The articles listed here will help you write awesome paid search ad texts!
Lately I’ve been discussing how global changes to your PPC account can affect your overall performance. In a nutshell, making big changes all at once can have big consequences (good and bad). Today, we’ll explore a strategy that will help maintain your performance and mitigate Quality Score shock to your campaigns when making global ad text overhauls.
In a recent post I discussed how moving keywords can affect your campaigns performance, and today we’re focusing on ad texts. As …
 |
Read Full Article | |  |
7 Comments | |  |
It seems as though Quality Score has fallen off the blog bandwagon here lately, but I’m here to say that the Quality Score and the Quality Index is still here and more important than ever.
One big problem that I have seen in many new accounts that have either transitioned from other search marketing agencies or in-house employees is the inability to accurately determine …
The easiest way to evaluate an ad quality is through click-through rate. After all, it is a simple metric, and it would seem to measure what we’re seeking to accomplish through awareness.
But a successful campaign is made or broken not by how many eyes get to your site, but by how many of them become leads, customers, or registered users. To that end, here are a few ways that you can ensure that you bring the best potential customers.
(Yes, …
In many cases you may be running a strong, mature PPC campaign, exceeding your goals and driving strong results. The causes of this – strong keyword lists, effective ad creative, efficient bidding strategy, and a website that delivers on the promises made – are obvious and hopefully familiar.
While your ad text in this situation may appear to be optimal, there are countless strategies that you can try to drive up click-through and conversion. None of them will alter the key …
We have covered the basics on writing benefit-driven ads that feature relevant, high-traffic keywords. Today, I would like to focus on writing ads that compete directly with your competitors and that make a conscious effort to stand out from the pack. Or beat them at their own game.
In a crowded PPC landscape, the ads for each keyword can begin to look very similar. …
When everything else in the PPC world has gone away, ad text testing will still remain standing. OK, maybe that’s a bit grandiose. What I’m getting at is pay-per-click advertising is awash with bells and whistles, hoosits and whatsits (galore) and a million other ways to become distracted from those tools and tasks that provide the strongest return-on-time investment. Ad text testing is one of those tools/tasks, and I really mean it when I say that it’s …
More than ever, it’s incredibly important to spend your marketing money wisely. This means for PPC, writing ads that not only increase your click-through rates and relevancy, but also qualify each click to make sure that every visitor is highly likely to purchase your products or services.
When I write new ads for a client, I research their competitors’ sites so that I can separate my clients’ ads from the rest. What is frustrating as an educator and even more …
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy!
One of the reasons I love reading PPC Hero is that it’s written by people who actually create, manage and report …
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy!
How are you going to figure out what is the best PPC ad/creative in your campaign, if you haven’t identified the …
Do you or one of your clients have a registered or trademarked company name? If so, try putting the trademarked or registered symbol in your PPC ads to help increase click-through rates.
The reasoning behind this strategy and how it may help increase your click-through rates is two-fold:
1. It will help your PPC ad stand apart from other competitor ads in the SERPs.
2. It will help ensure confidence in consumers that you are a professional business.
 |
 |
|
|
|
 |
Site Navigation |
Connect |
|
