Enjoy the third installment of our holiday PPC series Jingle Your Bells All Way To The Bank. Get 4 quick tips on writing ad copy that will help sell more than your average fruitcake! ‘Tis the season…
Archive for the ‘Ad Texts’ Category
How hard can it be to write a 25 character headline, and a 75 character PPC ad text?! Pretty darn hard! Writing successful pay-per-click ad texts is an art form. You have to know how to present a vast amount of information and persuasion in a little, tiny space. The articles listed here will help you write awesome paid search ad texts!
All I Want For Christmas Is For My Ads To Show!
November 9th, 2011 | Felicia Coover | Ad Texts, Advanced PPC Strategies, Behavioral Marketing, PPC Strategy
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Jingle Your Bells All The Way To The Bank! A Holiday PPC Management Series
November 4th, 2011 | Kayla Kurtz | Ad Texts, Advanced PPC Strategies, Behavioral Marketing, Keyword Research, Landing Pages, PPC Strategy
It’s that time of year again, PPC Hero’s! No matter how unprepared we are, the holiday season never fails to round the corner this time of year and surprise us. PPC management is no exception to this rule and we’ve heard through the grapevine that some of you need a little extra help to prepare your PPC accounts for Holiday Hustle 2011. PPC Hero to the rescue!
Whaddya’know Wednesdays: Testing Ad Copy For PPC Success
Writing creative ad text can be a daunting task to super analytical PPC Managers. But, it’s important to refresh and continue to test your ad copy. In the long-run, it’ll improve your CTR. As you know, a better CTR is a better QS and a lower CPC! If you’re feeling some writer’s block and don’t know where to start, watch as Kayla Kurtz shows how to make Cranky Carl’s ad text perform the best it can by testing benefits, Display URLs, and wording!
(Have I mentioned you should change the settings to 1080p?)
Facebook Ad Reboot
So I thought it would be fun to actually re-write an ad, rather than just comment or critique existing ads — show you how I might do it different, or at least what variations I’d consider worth testing. So let’s start with this not-so-interesting ad I found for a rather interesting product: 
PPC Ad Copy Writing For Beginners
You asked for it—we responded. A recent response to our “What to write next survey” brought the topic of “Ad copy writing for beginners.” So, while sitting here at the offices of PPC Hero, I decided to take a break from writing ads and address this request, although I was tempted to write about some of the more obscure survey requests. And by obscure, I mean WTQ irrelevant, such as “hardcore peanut butter churning,” or “the banana vendor down …
Branding Ads for Facebook
The web’s been buzzing lately about the power of online display advertising to drive branding. Whether brand building is an acceptable substitute for direct response metrics is highly debatable, but if you’re going to go the branding route with your ads, here are 4 tips to better branding Facebook ads.
Breaking! More Click Count PPC Ad Tests In The Wild
October 4th, 2011 | PPC Hero Ally | Ad Texts
Today we have a post from one of our PPC Hero allies! James Zolman (@jameszol) is a guest author at PPCHero.com. He is the founder and CEO of QualityScores.com, a quality score analysis, optimization and consulting company. In this post he looks at Google’s use of click data in PPC ads.
Ads in the Wild: How ‘Bout a Touch of Branding to Go with that Click?
With a few savvy exceptions, most Facebook advertising clients run ads with a strictly direct response mindset.
But while expecting measurable response from your Facebook ads is smart, it helps to keep in mind that ads aimed, written, and designed specifically for a target audience consistently outperform generically messaged and designed ads — especially when you’re measuring performance on a conversion rather than click-through basis.
Ads in the Wild: When Shorter Really IS Better
It’s Tuesday, and that means time for another installment of our “Ads in the Wild Series” from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he dissects and analyzes ads he sees various places online. This series gives an in-depth look at the philosophy and strategy behind these ads and provides actionable advice for anyone looking to improve their ad copy.
Ads in the Wild: Words as Pictures
In this week’s addition of Ads in the Wild, Jeff Sexton shows you how to grab the attention of Facebook users through image ads. Learn how to create image ads with strong headlines and bold colors to draw people to your site.
