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Archive for the ‘Ad Texts’ Category

How hard can it be to write a 25 character headline, and a 75 character PPC ad text?! Pretty darn hard! Writing successful pay-per-click ad texts is an art form. You have to know how to present a vast amount of information and persuasion in a little, tiny space. The articles listed here will help you write awesome paid search ad texts!

Stop Spending Thousands of Dollars on Unqualified Traffic by Writing Smarter Ad Texts.

February 18th, 2009 | Amber | Ad Texts

More than ever, it’s incredibly important to spend your marketing money wisely. This means for PPC, writing ads that not only increase your click-through rates and relevancy, but also qualify each click to make sure that every visitor is highly likely to purchase your products or services.

When I write new ads for a client, I research their competitors’ sites so that I can separate my clients’ ads from the rest. What is frustrating as an educator and even more so as an internet shopper, is that every day I see my competitors advertising in their ad text something …

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Highlight Your Keywords in Your PPC Ads to Generate Targeted, Relevant Clicks

February 5th, 2009 | guestblogger | Ad Texts

This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy!

One of the reasons I love reading PPC Hero is that it’s written by people who actually create, manage and report on real campaigns – they therefore know that what people following the feeds: techniques, tips tricks and strategies that work …

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How To Write and Effectively Test Your PPC Ad Texts

February 2nd, 2009 | guestblogger | Ad Texts

This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy!

How are you going to figure out what is the best PPC ad/creative in your campaign, if you haven’t identified the fundamentals of attracting the most interest to your product or service offering? In Paid Search Ad/Creative Writing and Testing, these …

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Use Trademark™ and Registered® Symbols in Your Ads to Increase Click-Through Rates

December 22nd, 2008 | Amber | Ad Texts

Do you or one of your clients have a registered or trademarked company name? If so, try putting the trademarked or registered symbol in your PPC ads to help increase click-through rates.

The reasoning behind this strategy and how it may help increase your click-through rates is two-fold:

1.        It will help your PPC ad stand apart from other competitor ads in the SERPs.

2.       It will help ensure confidence in consumers that you are a professional business.

I tried this as a test in my clients’ ads and I saw click-through rates as …

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A Beginners Checklist for Writing Benefit-Focused Ad Texts

October 22nd, 2008 | Pete | Ad Texts

Back to School with PPC Basics
Continuing our series on PPC basics, we now find ourselves at a monumental juncture in our PPC adventures. That might be an over exaggeration, but ad texts can really drive home clicks and conversions for your campaigns. In order to write the best ads possible, you need to write benefit-focused ad texts.

Simply put, ads that are benefit-focused do exactly what the name implies – show customers why they should choose you over the competition. …

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Using Dynamic Keyword Insertion Properly Is An Art Form

September 26th, 2008 | Joe | Ad Texts

Each of the major search engines offers an ad text tool called “dynamic keyword insertion.” Keyword insertion is an advanced feature that helps you create more relevant ad texts by automatically inserting a user’s search query term into your ad. This tool can be extremely helpful when used properly. However, there is an art form to using dynamic keyword insertion successfully in order to increase your click-through rate.

Here is why dynamic keyword insertion (DKI) is great. Relevancy is the name of the game and DKI takes you one step further by explicitly displaying the exact keyword that the user queried. …

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Getting PPC Advice from Yahoo!? Take the Good with the Bad

May 19th, 2008 | John | Ad Texts, Yahoo! Search Marketing

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Reading search marketing blogs is like a box of chocolates – you never know what you’re gonna get. Today I was scrolling through my blog reader quickly reviewing the “big three” blogs. When I got to the YSM Blog, I was greeted with this headline: “Writing Effective Ads.” With a smile I clicked through and began reading. Very soon into this excerpt from Yahoo!’s Smart Start guide, my smile turned upside down in frustration. In between providing a few solid pointers on writing ad texts, Yahoo! managed …

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Generate More Qualified Leads Through Your Ad Text for B2B PPC Campaigns

January 30th, 2008 | Amber | Ad Texts

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Andy Komack over at KoMarketing.com talks about Keyword Strategies for B2B PPC Campaigns. I’d like to append to his list 3 ad text strategies for B2B PPC campaigns. Andy focuses more on targeting qualified traffic and generating only good leads through long-tail PPC keywords. It’s incredibly important to have the correct keywords in your PPC campaign in order to generate qualified B2B leads. But what is just as important is how you present yourself to these companies who are looking for you services through PPC ads. Being …

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Learn the Basics of Testing Ad Copy: A PPC Primer

January 28th, 2008 | John | Ad Texts, Basic PPC Strategies

One of the best features of pay-per-click advertising is the ability to test. There are numerous tools and options in AdWords, Yahoo! Search Marketing and adCenter that allow PPC advertisers to test nearly every piece of their account. But, admittedly, this barrage of bells and whistles could make the average-Joe-PPC-beginner go crazy – or worse yet, abandon PPC altogether! I would recommend to any advertiser interested in testing their PPC variables to begin with ad texts. As such, today’s PPC primer is on learning the basics of testing ad copy.

Why Should You Test Ad Copy?

Many of you reading this post …

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How to Write Ad Texts that Promise and Landing Pages that Deliver

January 21st, 2008 | John | Ad Texts, Advanced PPC Strategies

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Every day this week, PPC Hero is going to walk a mile in a searcher’s shoes. Today is mile number one! Managing an effective search engine marketing campaign, and more specifically a PPC campaign, requires that you be a jack-of-many-trades. You have to know how to write concisely and effectively, being comfortable with statistical data is a must and you’ve got to know how to analyze your customer’s needs.

Getting inside the searcher’s shoes and understanding how/why people search for your product or service is the crux …

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