Archive for the ‘Ad Texts’ Category

More than ever, it’s incredibly important to spend your marketing money wisely. This means for PPC, writing ads that not only increase your click-through rates and relevancy, but also qualify each click to make sure that every visitor is highly likely to purchase your products or services.

When I write new ads for a client, I research their competitors’ sites so that I can separate my clients’ ads from the rest. What is frustrating as an educator and even more so as an internet shopper, is that every day I see my competitors advertising in their ad text something …

This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy!

One of the reasons I love reading PPC Hero is that it’s written by people who actually create, manage and report on real campaigns – they therefore know that what people following the feeds: techniques, tips tricks and strategies that work …

This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy!

How are you going to figure out what is the best PPC ad/creative in your campaign, if you haven’t identified the fundamentals of attracting the most interest to your product or service offering? In Paid Search Ad/Creative Writing and Testing, these …

Continuing our series on PPC basics, we now find ourselves at a monumental juncture in our PPC adventures. That might be an over exaggeration, but ad texts can really drive home clicks and conversions for your campaigns. In order to write the best ads possible, you need to write benefit-focused ad texts.

Simply put, ads that are benefit-focused do exactly what the name implies – show customers why they should choose you over the competition. …

Each of the major search engines offers an ad text tool called “dynamic keyword insertion.” Keyword insertion is an advanced feature that helps you create more relevant ad texts by automatically inserting a user’s search query term into your ad. This tool can be extremely helpful when used properly. However, there is an art form to using dynamic keyword insertion successfully in order to increase your click-through rate.

Here is why dynamic keyword insertion (DKI) is great. Relevancy is the name of the game and DKI takes you one step further by explicitly displaying the exact keyword that the user queried. …

Andy Komack over at KoMarketing.com talks about Keyword Strategies for B2B PPC Campaigns. I’d like to append to his list 3 ad text strategies for B2B PPC campaigns. Andy focuses more on targeting qualified traffic and generating only good leads through long-tail PPC keywords. It’s incredibly important to have the correct keywords in your PPC campaign in order to generate qualified B2B leads. But what is just as important is how you present yourself to these companies who are looking for you services through PPC ads. Being …