Category: Dynamic Remarketing

Master List of the Best Ad Tech Platforms for PPC

The ambiguity of knowing what PPC platforms are available for your marketing can be overwhelming. We want to be a valuable resource to you in every step of your PPC marketing process, so we've put together a master list featuring the best of the best...

Are Multi-Channel Efforts Undermining Your PPC?

We all know the classic saying, “Teamwork makes the dream work” and it couldn’t be truer for marketing. Ensuring that your marketing channels are cooperating to create a cohesive message is one of the cornerstones of effective branding for your business.

Are You Ready To Go Back To School?

I went to elementary school in the 90s. To me, going back to school meant trying to talk my mom into Lisa Frank notebooks. In 2015, it means revenue and ROAS.

Moving Beyond Keyword Targeting In 2015

When I’m asked to think about 2015, the first area I assess is how keyword targeting seems like it’s becoming less relevant due to new targeting alternatives.