Why You Need To Be Applying Negative Bid Modifiers
Adding negative bid modifiers can reduce the amount of spend applied to under-performing settings and allow more budget for what is working.
Do you have a plan in place for users that don’t convert on their first visit? Have you taken into account all types of retargeting available to increase your CTR? If you’ve said no or are even just teetering on the fence, its time to get your ducks in a row! The holidays are just around the corner and you want to be sure you not only have a plan, but a good plan in place. With these 15 tactics, start aligning your retargeting campaigns now for a Q4 that dominates your competition.
In the recording, 3Q Digital and Hanapin Marketing experts discuss a variety of PPC tips that will boost your retargeting campaigns and help you have the best strategies ready before the last quarter of the year begins!
You’ll get expert-level PPC tips like:
*Smart tactics to optimize your PPC and increase traffic returns
*How to use retargeting strategies in social for an exceptional ROI
*Best practices for targeting users and avoiding over-saturation
Here is the webinar recording:
And here is the slide presentation:
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Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
In this live webinar, C3 Metrics’ Aaron Fletcher and Hanapin’s Kelly Pollock will show you why you should care about your attribution techniques and how it plays into your PPC success.
Google has released its new maximize conversions smart bidding strategy. See how the new strategy works and how it can improve your PPC conversion performance.
Create your own bid simulator assessment with real historical data from your account rather than just trusting the Google Bid Simulator.