Landing Pages

Creating great PPC landing pages isn’t easy. That is why PPC Hero is here to provide you with great landing page ideas and other management tips for increasing your pay-per-click conversion rates. Enjoy!

How I Raised My Conversion Rate By 400% In 6 Days (And Why These Numbers Count)

  Many times the difficulty with PPC is that users don’t know and trust your company yet.   You could run the most trustworthy company in the world, but because users only know of your company via an online search, they automatically give you the same level of trust they would if Bernie Madoff told them he had a great…
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Harmony, Intent & Facebook Landing Pages

We spend a lot of time talking about Conversion Rate Optimization (CRO) and landing page optimizations. Landing pages should be extremely relevant to the ad. There should be congruency between the ad’s call-to-action and the page’s call-to-action. Buttons should be a complimentary color! PPC specific landing pages are a must! Less is more! These items are important and can drastically…
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The Importance of PPC Landing Pages

A landing page at its most basic is any web page that a person can visit or “land” on when navigating the Internet. These pages can be structured and organized in different ways for a variety of purposes. News sites have pages that are full of the latest news, arranged so that a visitor will engage with that content. Ecommerce…
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Use The Destination URL Report To Find Your Best Landing Pages

PPC Hero series week continues as we review how various reports can help you achieve your account goals. Yesterday, Carrie took a look at better reporting for location extensions. Today, Jacob dives into the destination URL report to find your best landing pages.   The destination URL report, one of the many facets of the dimensions tab, delivers metrics tied…
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6 Easy Landing Page Updates To Improve Quality Score

Here at PPC Hero we have covered how to improve your quality score quite a bit. If you are a regular reader you are certainly familiar with tips such as smaller ad groups, tightly themed keywords, and relevant ad copy. Today we will cover adjustments you can make to your landing page to positively impact quality score.   Quality score…
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