Creating great PPC landing pages isn’t easy. That is why PPC Hero is here to provide you with great landing page ideas and other management tips for increasing your pay-per-click conversion rates. Enjoy!
Jeff Allen, an Account Manager at Hanapin Marketing, conducted this interview with Josh Aston. Josh is Director of Online Marketing at Progrexion (which is not a client of Hanapin Marketing.) He is leading Progrexion’s efforts in the mobile marketplace.
Jeff: At Hanapin, we take a much different approach to Mobile devices than we do for desktop. Specifically, we try to truly understand how the device changes the intent of the searcher. In what ways is your strategy for …
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Mobile PPC campaigns for E-commerce businesses are a must in today’s technological age. Our society cannot live 30 seconds without checking something on their smart phone, so why not capture this large segment of shoppers while they are on the go? This article covers best practices and some really amazing stats that will convince you that your business cannot wait another 30 seconds before jumping on the mobile bandwagon!
When most people think of testing results for Facebook Ads, they think in terms of boosting click-throughs — getting higher response rate by using the right picture and saying the right things. But that’s an incomplete picture.
Don’t get me wrong: boosting CTR IS a good thing, but your goal should be to optimize the total process, at each stage of the client acquisition funnel, not just to widen the mouth of a leaky funnel. And it’s at the stage of …
Back when e-commerce was relatively new, one of the go-to best practices for improving usability and conversion was to consistently tell visitors what would happen next. So you would:
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Over the past week I have been at Pubcon 2011 in Las Vegas. This was one of the first times that I had thought about setting up each and every PPC account the same. I went into a session by Joe Larato about SEO and how we should process things out. I never realized what I should be doing to help my PPC clients and future PPC clients out. …
We hope you found this week’s holiday PPC series, Jingle Your Bells All The Way To The Bank, to be helpful! To recap, we covered holiday keyword research, account structure, getting your holiday ads to show and optimizing your landing pages for seasonal traffic. We hope our posts got you into the holiday spirit a little early this year, and that you’re eager to optimize your PPC accounts for holiday traffic.
In case you need a refresher, or an easy …
This is the third installment of our Jingle Your Bells All The Way To The Bank holiday PPC management series, where I will discuss a few landing page optimization techniques that can help increase your conversion rates during the holiday shopping season.
The Holidays are just around the corner, which means it’s time to start preparing for that influx of seasonal traffic we look forward to each year. Aside from thorough keyword research, modifying ad copy and tweaking …
It’s that time of year again, PPC Hero’s! No matter how unprepared we are, the holiday season never fails to round the corner this time of year and surprise us. PPC management is no exception to this rule and we’ve heard through the grapevine that some of you need a little extra help to prepare your PPC accounts for Holiday Hustle 2011. PPC Hero to the rescue!
So, you’ve been testing landing pages like a good little PPC Account Manager should. Good job! But, now what? How do you tell which is doing the best? How do you present this to your boss/client? Prepare a landing page report in Excel–duh! Don’t worry, Jessica Cates is going to show you exactly how to do it. You’ll be on your way to showing the results of all your hard work with landing page testing in no time!
(psst! Don’t forget …
This is the first post in our How I Manage A PPC Account With/Without ___________ series here on PPC Hero this week. Today I’ll be talking about how I manage a PPC account with overall low search volume. There can be many reasons your account has an overall low search volume; maybe the product/service you’re advertising is very specific or targeted, i.e. it’s just not something a lot of people are searching for. Or, maybe your product/brand isn’t that …
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