Creating great landing pages isn’t easy. And neither is increasing conversion rates with PPC. That is why PPC Hero is here to provide you with great landing page ideas and other management tips for increasing your pay-per-click conversion rates. Enjoy!
I’ve always been behind the philosophy that telling customers what to do on your landing pages or website is much better than letting them figure it out on their own. After all, that’s what marketing is, right? We lead them in the direction we want them to take; to see our new product, new offers, new promotions, new content, etc.
However, if you’re working with graphic designers to design a website, I must say, they typically don’t like using buttons. Buttons are also known as a ‘call to …
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If you have a PPC account that allows you to target across the Unites States, try adding geo-targeted campaigns for each of the 50 states to help increase your conversion and click-through rates. In most of my accounts I have inherited, there are several campaigns with very specific keywords that are targeted all across the US or one particular area.
A great way to help increase your CTR and conversion rates is to take your top performing keywords, and put them into new campaigns, targeting each state individually. When you write your ad text, be sure that state’s name is …
Testing your ad copy and your landing pages can significantly improve your paid search efforts. Of course, building a solid keyword base, creating an optimized account structure, and executing a well-planned bid management strategy are also crucial. However, testing allows you to understand how to optimize and improve your communication with your target audience. Conducting thorough tests on your landing pages can deepen your audience interaction and increase your conversion rate.
If you’re like a lot of companies, running tests on your landing pages used to involve numerous meetings with your IT department, development hours in order to get everything designed …
Today’s PPC Hero Landing Page Optimization Podcast will focus on the KidsCoats.com PPC landing page, submitted by Alan. Alan submitted the page because he’s looking for ideas to increase his conversion rates.
The PPC Hero team has provided an analysis of the well-formatted elements of the landing page, as well as some ideas which could be tested to continually improve PPC conversion rates. Our discussion focuses on the following areas:
• PPC ads/keywords – Branded terms are pretty much always going to convert at a higher rate than most other keywords, but using longer-tail keywords or more descriptive keywords may …
Today’s PPC Hero Landing Page Optimization Podcast will focus on the first4lawyers.com PPC landing page, submitted by Lee. Lee submitted the page because he’s looking for ideas to increase his conversion rates, and specifically for thoughts about the website’s overall appearance and calls to action. We don’t have a sampling of the ads and PPC keywords First4Lawyers uses for this landing page, so this podcast is focused on on-page conversion optimization.
The PPC Hero team has provided an analysis of the well-formatted elements of the landing page, as well as some ideas which could be tested to continually improve PPC conversion …
Today’s PPC Hero Landing Page Optimization Podcast will focus on the Greensboro500.com PPC Landing Page, submitted by Nick. Nick said in his submission that this page is about 8 months old, and conversion rates have been declining since that time. They are geotargeted such that ads only appear to searchers within a ten mile radius of their office.
The PPC Hero team has provided some tips on some elements of the site and PPC account structure that could be modified to provide a better user experience, PPC quality score, and increase overall conversion rates. During our discussion we focused on …
Today’s PPC Hero Landing Page Optimization Podcast will focus on the Business Plan Pro PPC Landing Page, submitted by Nicole. Nicole said in her submission that this page was a redesign of BusinessPlanPro.com. In the initial testing phase, the new page did about 10% better in conversions. However, after implementation the new page showed an overall decrease in conversions, so she switched back to the original page. She would like to know what is wrong with her new page.
With these challenges in mind, our fearless PPC Hero team has provided some tips on solving some of …
The reasons a user will abandon your conversion/sales funnel are endless, unfortunately. Today, I’ll explore one case where not only did our online leads decrease but offline leads (phone calls) decreased too. And I had to find out what was going on and some possible solutions.
I am working with a client who sells high-end, custom office furniture. Over the past few weeks our conversion rate has been down so I started analyzing our ad texts, keywords, bids, ad positions, search query reports, and the other usual suspects that could cause my performance to fluctuate.
After running numerous reports within our paid …
It’s common knowledge that a professional website design can increase conversion rates and sales. A professional website design ensures trust and credibility with your users. Over at www.seoboy.com (our brother site) there is a post outlining a few do’s and don’ts on creating a web design that conveys trust and credibility to help increase conversions. But website design and landing pages can play a part not just in SEO, but in PPC too. Actually, there is an entire series posted on SEO Boy that gives tips on creating that sense of trust and credibility with your users …
Today’s PPC Hero Landing Page Critique Podcast will focus on SteamSaunaBath, submitted by Misty. Misty said in her submission that she needs to drive users to specific products, engage users so that they’ll explore the site more thoroughly, and get more users into the conversion funnel.
With these challenges in mind, our fearless PPC Hero team has provide some tips on solving some of these problems. During our discuss we focused on these areas:
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