Landing Pages

Creating great PPC landing pages isn’t easy. That is why PPC Hero is here to provide you with great landing page ideas and other management tips for increasing your pay-per-click conversion rates. Enjoy!

Harmony, Intent & Facebook Landing Pages

By , Account Manager at Hanapin Marketing

99 SHARES
We spend a lot of time talking about Conversion Rate Optimization (CRO) and landing page optimizations. Landing pages should be extremely relevant to the ad. There should be congruency between the ad’s call-to-action and the page’s call-to-action. Buttons should be a complimentary color! PPC specific landing pages are a must! Less is more! These items are important and can drastically…
Image of Facebook banner

Use The Destination URL Report To Find Your Best Landing Pages

By , Account Manager at Hanapin Marketing

116 SHARES
PPC Hero series week continues as we review how various reports can help you achieve your account goals. Yesterday, Carrie took a look at better reporting for location extensions. Today, Jacob dives into the destination URL report to find your best landing pages.   The destination URL report, one of the many facets of the dimensions tab, delivers metrics tied…
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6 Easy Landing Page Updates To Improve Quality Score

By , Account Manager at Hanapin Marketing

274 SHARES
Here at PPC Hero we have covered how to improve your quality score quite a bit. If you are a regular reader you are certainly familiar with tips such as smaller ad groups, tightly themed keywords, and relevant ad copy. Today we will cover adjustments you can make to your landing page to positively impact quality score.   Quality score…
Quality Score PPC

[Webinar Recording] Landing Page Games: Science vs Magic

By , Communications Coordinator at Hanapin Marketing

90 SHARES
In this new contest from PPC Hero, participants were pitted against each other in two brackets, the science bracket and the magic bracket. The first round was the reader vote where YOU got to decide who advanced to the final rounds for the live webinar. In the recording, Hanapin Marketing's CRO expert, Sam Owen, and Guest Judge, Tommy Walker from…
LandingPageGames

Landing Page Games: Science vs Magic [New Landing Page Critique Webinar!]

By , Communications Coordinator at Hanapin Marketing

90 SHARES
Introducing a new contest from PPC Hero! Participants will be pitted against each other in two brackets, the science bracket and the magic bracket. The first round is the reader vote where YOU get to decide who should advance to the final rounds for the live webinar. Voting is still taking place and ends at Noon on Tuesday, September 9,…
LandingPageGames

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