Landing Pages

Creating great PPC landing pages isn’t easy. That is why PPC Hero is here to provide you with great landing page ideas and other management tips for increasing your pay-per-click conversion rates. Enjoy!

Secrets To A Cohesive PPC Campaign [Webinar Recording]

By , Communications Coordinator at Hanapin Marketing

112 SHARES
In order to maximize your conversion rate, your PPC account should be congruent with your landing page and website. From the keywords, to the ad copy, to any specific landing pages, if it all doesn’t align into one cohesive message, then you’re in store for low conversion rates, high costs, and ultimately going in opposition of your goals. In the…
SearchAds_Puzzlepieces

Harmony, Intent & Facebook Landing Pages

By , Account Manager at Hanapin Marketing

119 SHARES
We spend a lot of time talking about Conversion Rate Optimization (CRO) and landing page optimizations. Landing pages should be extremely relevant to the ad. There should be congruency between the ad’s call-to-action and the page’s call-to-action. Buttons should be a complimentary color! PPC specific landing pages are a must! Less is more! These items are important and can drastically…
Image of Facebook banner

The Importance of PPC Landing Pages

By ,

0 SHARES
A landing page at its most basic is any web page that a person can visit or “land” on when navigating the Internet. These pages can be structured and organized in different ways for a variety of purposes. News sites have pages that are full of the latest news, arranged so that a visitor will engage with that content. Ecommerce…
Image of airplane strip

Use The Destination URL Report To Find Your Best Landing Pages

By , Account Manager at Hanapin Marketing

131 SHARES
PPC Hero series week continues as we review how various reports can help you achieve your account goals. Yesterday, Carrie took a look at better reporting for location extensions. Today, Jacob dives into the destination URL report to find your best landing pages.   The destination URL report, one of the many facets of the dimensions tab, delivers metrics tied…
Image of destinations

6 Easy Landing Page Updates To Improve Quality Score

By , Account Manager at Hanapin Marketing

279 SHARES
Here at PPC Hero we have covered how to improve your quality score quite a bit. If you are a regular reader you are certainly familiar with tips such as smaller ad groups, tightly themed keywords, and relevant ad copy. Today we will cover adjustments you can make to your landing page to positively impact quality score.   Quality score…
Quality Score PPC

ACO_endad_Secrets