Last week I explained how to use custom URL tags to track keyword level data from your Yahoo! Search Marketing campaigns. In that post I promised to share the instructions for tracking that same data for MSN’s adCenter. Before I dig into the nitty-gritty, I must give a huge hat-tip to Alex Cohen for his original post on this subject. So without further ado, let me explain how to use tagging URLs to track keyword …
Archive for the ‘Microsoft adCenter’ Category
If you are looking for helpful, insightful tips and strategies for your MSN adCenter campaign, PPC Hero is here to help! As you can see, we discuss Microsoft adCenter frequently. We are always publishing new, updated articles with tips, advice and strategies to make your Microsoft adCenter campaign a success!
Is Your Geo-Targeting Set Properly in MSN adCenter? Find Out!
Sometimes there are small nuances of account set-up and management that need to be discussed. Today, I will focus on a small campaign setting in a small search engine (comparatively speaking to Google), but this tid bit of information can severely affect a campaign’s performance. Setting your geo-targeting within MSN adCenter isn’t difficult, but it can be tricky and here’s why.
When creating a new campaign within MSN adCenter you have to choose where to distribute your ads by language and …
5 Tips That Will Make Bulk Uploading into MSN AdCenter Headache Free
January 18th, 2008 | Joe | Microsoft adCenter
The ability to bulk edit your pay-per-click accounts varies between search engines. As usual, Google has the best system. Their AdWords Editor is fast, efficient and easy-to-use. However, Yahoo and MSN AdCenter also have bulk editing options, but theirs aren’t as elegant as Google’s. I was recently using MSN’s bulk upload feature and found a few quirks in the system. I thought I’d share these quirks to save you some time and many …
Getting Certified in Google Adwords, Yahoo! and MSN AdCenter
The team here at Hanapin Marketing has recently become a certified company in Google Adwords, Yahoo! and MSN AdCenter. In this post I’ve listed the top three search engines and how to become a certified individual or company. I’ve included information such as benefits, costs, how to access the learning materials, tips on taking the exam and requirements to becoming certified.
Why should you or your company become certified? Credibility of course! Being a certified member of the …
One Small Step for adCenter
June 21st, 2007 | Joe | Microsoft adCenter
MSN announced this afternoon that on Saturday, June 23 adCenter will undergo an upgrade that will allow you to manage your negative keywords at the campaign level. Currently you can insert negative keywords at the account level which means these negative keywords are applied to every campaign. This is a helpful step forward for adCenter.
Keep in mind that you will not be able to access your adCenter account for up to 14 hours during the upgrade.
What should you do on …
MSN Age & Gender Targeting
June 8th, 2007 | Amber | Microsoft adCenter
MSN has a feature for incremental keyword bidding on gender and age targeting that I think has potential for positive results.
The idea is to allow MSN to automatically raise your bids to rank higher if and only when a person of your selected age and gender is searching for your keywords. This person should, in theory should be more likely to make a purchase. I don’t mind paying a higher bid for someone who is more likely to make …
MSN Ad Center Updates Coming Soon
May 24th, 2007 | Amber | Microsoft adCenter
I spoke with an MSN representative today and got the scoop on some upcoming features they plan to add in the next few months.
- ‘Today’, ‘Last 7 Days’, and custom date ranges will be added to the drop down in the campaigns tab. This way you won’t have to run a report for a custom date range. You’ll be able to do this right off the main page. (Like you can in Google & Yahoo!)
- A ‘campaign total’ line for all campaigns
…
MSN adCenter Beta Quandary
April 20th, 2007 | John | Microsoft adCenter
A few weeks back, one of my MSN accounts was accepted into the new adCenter content network beta test. This particular client does exceptionally well with Content Match in Google, so my basic assumption was that I would see at least some improvement in MSN. Despite the addition of their content network, I have not seen any progress in this account.
The changes that MSN has made to the actual adCenter interface are excellent with this beta test. But optimized …
