It’s been almost a month of tournament games and close races; after all that, we have our Final Championship Winner for PPC Hero’s 2014 Search Marketing Madness. Congrats to both Brad Geddes and Search Engine Land for an intense round...
Continue Reading 2014 Search Marketing Madness Winner Announced!
We received a fantastic response from my first post, “Now Hiring: Entire Companies.” It generated lots of activity, comments, and most importantly: we’re currently in three active and promising discussions. Since there was so much attention, I figured that a...
Remarketing allows you to follow users who’ve previously visited your website as they browse the Web. It continues to be a powerful tool that can help you connect with previous site visitors and drive conversions at low CPAs. However, the...
Continue Reading Your Remarketing Hit List: 10 Tips Worth Repeating [New Webinar]
We’ve mentioned it before, but Excel can be a lifesaver when working in PPC. If you know the right tips and tricks, Excel can not only save time, but help you be more accurate. I always create an Excel file...
Continue Reading Excel Tips for Working With Modified Broad Keywords
So much attention in digital advertising happens before the click: bidding, testing, optimizing, and more. But one of the most valuable ways to get results is by optimizing what a user sees and does at the end of their click...
Continue Reading #ThinkPPC – Stop Guessing: Get CRO Tactics That Drive Results [Webinar Recording]
We have made it to the big game, ladies and gents! Congratulations to Brad Geddes and Search Engine Land for outlasting the entire competition and making it to the Final Championship Round! So, one last time…please vote in the survey...
Continue Reading Final Championship in Search Marketing Madness!
Spring has finally arrived and after a very long winter, your PPC account could probably use some airing out. Maybe your AdWords account needs some sprucing up or maybe you have some campaigns that just aren’t working. Whatever the reason,...
With representation from 5 continents, 11 countries and 32 states, you can expect diverse PPC opinions, exciting conversations and real-world experience.
Continue Reading There’s No Distance Too Far for the World’s Best PPC Conference!
Soon enough all product listings will transition into Google Shopping, which will become the new standard. It isn’t all bad though. Google Shopping brings a welcome array of new features, empowering you to make better decisions while cutting down on...
Continue Reading Getting the Most out of Google Shopping’s New Features
Buzzzzzzzzz…..Its Final Four time! Regional Champs have been set, thanks to you, and the competition is just a mere two rounds from having a final winner (remember, the final winner gets a free registration to this year’s Hero Conf). Before...
Continue Reading Final Four!! Search Marketing Madness Announces Regional Champions
So much attention in digital advertising happens before the click: bidding, testing, optimizing, and more. But one of the most valuable ways to get results is by optimizing what a user sees and does at the end of their click...
Continue Reading Stop Guessing: Get CRO Tactics That Drive Results [New #ThinkPPC Webinar!]
If you inherit an existing account to manage, there can be a tremendous amount of data to sift through, and a lot to learn. It’s easy to get caught up in all the details and miss out on the small,...
Continue Reading New Account Checklist: 5 Things You Should Never Assume
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