We are so excited to tell you that on February 3, 2014, Hanapin Marketing turned 10! In the past 10 years and on top of the many services we offer as an agency, we’ve brought new ventures to the ppc...
#ThinkPPC: Why Big Brands Care About Social – And You Should Too [New Webinar]
Social Media Advertising can be a great way to reach a large audience of potential revenue sources with a lower cost per acquisition, but it can also be a beast to manage. How do you know which social network fits...
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How to Pitch Bing Like a Champion
Bing, love it or hate it, can be an invaluable platform for anyone looking to make the most of his or her PPC budget. If you're waiting for the perfect argument to come along and convince you (or your boss)...
A Case for Automated Bid and Budget Management [New Webinar]
With all the buzz surrounding Acquisio’s Bid & Budget Management feature, we wanted to take the time to show you how it works, and who it’s working for. On February 20th at 12pm EST, Jeff Baum of Hanapin Marketing will...
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Happy Valentines Day From PPC Hero!
With love in the air, we thought we’d share a few articles that have gotten a lot of love and attention from our favorite PPC Hero readers, you! Here are just a few of the recent blog posts you loved!...
Are You Wasting Spend on Google Shopping?
Google Shopping is the next generation of PLAs. Offering a more retail centric advertising model, advertisers can easily segment their product feeds by categories and labels. This is all well and good but what do you do when performance is...
Landing Page Tips That Should Be Set In Stone [Infographic]
For this month’s infographic, we wanted to emphasize landing page tips that are key to conversion rate optimization (CRO) to go along with this month’s CRO Toolkit, which can still be found over at our CRO Toolkit page on the...
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A Double-Take: Why You Need Call Tracking Now.
We talk about tracking a lot in the land of PPC Hero. Tagging URLS. Google Analytics. Keyword-level tracking. We know that the more data we can pull in means a better view of opportunities. Call tracking absolutely, positively falls into...
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How to Further Refine Your Remarketing Lists
Remarketing can be an effective tool to use when wanting to target a more qualified audience. By focusing on users who have already visited your site, you should be reaching those that have more of an interest in what you...
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Grow Leads 17% By Segmenting Search Partners During Bid Changes
Bid changes are a very routine optimization in any account. So routine, in fact, you might have most if not all of it automated. I know in a lot of my accounts I could write out my process for how...
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Segmentation: A Unique Way To View Account Performance
In my last post 5 metrics I use to measure account success I touched on using Google’s segmentation metrics. Today we’re going to take a deeper look into segments and discuss what they are, and how to best use them....
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The Art of Transparency: Better Reporting for Better Results [New Webinar]
Reporting. It’s the Yin and Yang of the PPC world. On the one hand, we love it. Running AdWords and other analytics reports can tell us how we’re doing, whether we’re succeeding or staying flat, and what we should focus...
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