Happy Holidays from all of us over here at PPC Hero! We hope that your holidays are filled with family, fun, and joy. Don’t forget to take time to build a snow man like PPC Hero and SEO Boy are...
Hanapin Marketing 2012 Holiday Video
Hanapin Marketing‘s second annual holiday video was shown at our holiday party last Friday, and we’d like to share it with all of you! The whole Hanapin team is represented, and it’s all set to Run DMC. Take a look...
Hero Conf 2013 Speaking Topics Are Here!
Many of you have you been wondering what to expect at next year's Hero Conf. Well you're in luck...
Hero Conf 2013 Speaker Interview: Chad Summerhill
We had the opportunity to interview Chad Summerhill, who will be speaking about how to build an in-house PPC team at Hero Conf 2013.
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30 Years Ago Today…
30 years ago today Michael Jackson’s Thriller Album was released. In honor of the legend, we’re enjoying some MJ tunes in the office today! Michael Jackson’s Thriller »
Audit Your Account With Wordstream’s AdWords Grader
You know you should audit your account, right? Whether it’s a new account you’ve just taken over or one you’ve been managing for years, a comprehensive, holistic analysis can always turn up new insights to help you push your PPC...
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Conversion Rate Optimization with Joanna Lord
Our Next Hero Conf 2012 Speaker transcript is from Joanna Lord where she talks about conversion rate optimization.
Continue Reading Conversion Rate Optimization with Joanna Lord
Hero Conf 2013 Speaker Update
The Hero Conf Speaker list just keeps growing! We’re up to 32 speakers now — stay tuned to see the final 13. Check out the updated speaker list below & don’t forget to register at heroconf.com. The Super Early Bird discount...
Update: Google Impression Share Reporting Changes Live
It’s finally here! As mentioned in a previous news update, Google has been hard at work updating AdWords Impression Share reporting. As of November 7th, that work has finally come to the PPC general public as detailed on the AdWords...
Continue Reading Update: Google Impression Share Reporting Changes Live
When Does Quality Score Matter?
When Does Quality Score Matter? A few months ago I wrote a post on why you shouldn’t optimize for Quality Score. A few weeks ago I spoke at SMX East on the best ways to optimize for Quality Score in...
Melissa Mackey On Managing Large Budgets Without Losing Your Mind – Hero Conf 2012 Transcript
Our next Hero Conf 2012 Speaker transcript is from Melissa Mackey, where she talks about Managing Large Budgets. Don’t forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check out...
Pricing On Ads Isn’t Always Premature
In sales, one of the dreaded questions is the “premature” pricing question, where the prospect asks “how much” before the salesperson has adequately “built up value.” Of course, the question is only premature from the point of view of the...
